As the owner of a Web site, however large or small, you probably hear a lot about the importance of Google PageRank. But what is Google PageRank? How does it affect your Web site? How does your Web site affect it? What follows are easy-to-understand explanations.
To briefly explain, Google PageRank is an algorithm developed by Google some years back. It's a scale that runs from N/A ("not applicable" or "not available") to 10, with the number 0 included in the scale. The higher your number, the more Google considers your site important, and will therefore give you better search engine results.
A number of factors play into a PageRank ranking, including: the number and quality of links out there on the Internet that point to your site; the quality of the written copy and meta tags on your site; the number of visitors to it; and the length of time your site has been on the Internet. As a general rule of thumb, the longer your site has been in existence, the more Google trusts your site and considers it to be of importance.
Most small, localized businesses will not get past a 4 or 5/10 ranking. You'll only really see the highest of rankings for the big international businesses (such as Coca-Cola) and for sites that have either been on the Internet since the mid-1990s, when the Internet truly became available to the masses, or that literally have thousands or millions of links to them from across the Internet.
To check your Web site's current PageRank, visit: http://www.prchecker.info/
To get a detailed report about backlinks to your Web site, see: http://www.backlinkwatch.com/
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