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Wednesday, September 5, 2012

Utilizing an Autoresponder in Conjunction with a Lead Generation Website

By Conrad Oconnorton

A lead generation website is one that inspires a visitor to make an inquiry or opt in to receive further information about services and goods.

When setting up a new website for the purposes of lead generation, or adapting a site that doesn't have an opt-in box, consideration should be made when choosing an e-mail program.

Lead Generation Website Autoresponders

There are several fantastic companies which will handle all of your emails and these programs can be designed to send out a collection of pre-written messages as soon as somebody signs up.

In most cases you can decide to require a double opt-in process to help protect both you and your prospects from getting penalized due to spam mail complaints or not. I have found requiring prospects to confirm their request for some more information seriously decreases the number of leads you'll at last get.

You'll also need to write your e-mails to provide valuable content - not only a sales pitch. Think about it. How long do you stay subscribed to an email list that offers nothing more than a crass sales message every two days?

Consider also the info you ask for when you design your opt-in box. People don't like giving out too much info initially, but always get the subscriber's first and last names and you can also have a box for any other information pertinent to your business.

For example, you may have a drop down box that lists the products on your site and from that you can find out particularly what information your customer is attempting to find. If you have 6 different products you can then build six different list within your e-mail programme and target info and other products specifically to those people.

When you set up autoresponders or any type of email campaign, it's critical that your e-mails are checked and checked again. Many individuals aren't impressed by typos, and even more won't read an e-mail that is a mile long. Make your mails exact and to the point, and written in short paragraphs, in simply digestible lumps.

Once your list has grown to a respectable size, you can also send out a once a month newsletter, informing customers about new services and products you have added.

Address your subscriber by his first name, not "dear customer" as is typically seen, and write your copy as if you are writing to a buddy, don't blind subscribers with "get this" or "buy this", it turns people off. The easiest way effect a sale is by helping folk, by giving them relevant info and anything free is usually good, as an example a free e-book.

Ensure that everything you send your customer is important and of worth. If your "unsubscriber" list builds too swiftly, that is a sure sign you do something wrong, although you'll always get some people who unsubscribe.

So understand that your autoresponder and the mails you send out are at the heart of your lead generation website. You wouldn't have a lead generation website without it. So spend some time modifying and refining this side of your system. Don't just throw out a bunch of e-mail pitches. Relate. Build a relationship. Ask for feedback and collusion.

A lead generation website never sleeps so that you can!
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