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Sunday, July 15, 2018

The value proposition in your business

Face it – no matter what you do for a living or what your business offers, you’re a dime a dozen, and there are countless others that do the same thing you do who are ready to take customers and fill the void. But fortunately, there’s a major differentiator you can leverage to keep the odds in your favor – value.

By Aaron S. Robertson

The author is pursuing a Ph.D. in leadership from Cardinal Stritch University, where he also holds a master's degree in management. His dissertation is in the realm of workplace culture. Learn more about him here.

In the world of business, it’s important to remember that we operate in an open marketplace where the consumer wins. When it comes to our craft – what we went to school for, or what we trained to become – we’re just a dime a dozen in this marketplace. There are already a billion other insurance agents, home inspectors, carpenters, realtors, automotive technicians, restaurants, photographers, bankers, mortgage lenders, dentists, plumbers, chiropractors, etc., etc. out there. And when it comes to pricing our products and services, we’re all within the same ballpark, generally speaking, because of the intense competition we’re up against. Sounds like it’s hard to get noticed, right?

With that said, there are two very important, interrelated questions that we in business should constantly have on our minds: “Why should consumers come to our business for their needs or goals instead of going somewhere else?” and, “What do we need to do to stand out from the rest of the pack?”

Essentially, what we’re talking about here, is this notion of added value – the value proposition. Let’s explore several concrete examples. Before we do that, though, I wish to point out that I’m not being compensated in any way for mentioning these businesses. These are genuine, thoughtful examples based on my ongoing experiences over many years with these businesses. And I could offer you many, many more here, but then this article will never end. Here they are:

Matty’s Bar & Grille / M Catering – We’re talking award-winning food here. Major accolades in area newspapers. Rave reviews by customers. But it’s not the food and beverages that make it a favorite place of mine. In this open marketplace, I know I can go to any one of a million other places in the area for a decent meal and a couple of drinks at a relatively comparable price and level of quality. So it’s not the food and beverage menu alone that makes this place stand out for me. It’s the phenomenal customer service and personalized attention, what the Matty’s team calls “incomparable hospitality.” It’s the live music that’s brought in on a regular basis. It’s the party bus trips up to Lambeau Field, Camp Randall, and down to Miller Park. It’s all the meaningful charitable work the business is doing in the community. It’s the regular games and contests that you can get in on at the bar. It’s the event-planning expertise of the staff and the beautiful spaces, both indoor and outdoor, that are available to hold a memorable party. It’s the vendors and distributors that are brought in for incredible sampling and tasting events. You see, Matty’s takes a mundane, everyday concept like food and dining, and makes it incredibly fun. You want to be there. You think that you’re missing out on something big by not being there. It’s the atmosphere and the overall experience built up around an otherwise no-frills, everyday thing that we usually take for granted and don’t think about much. That’s the added value we’re talking about here.

Richlonn’s Tire & Service Centers – ASE certification is incredibly valuable, and there’s certainly an ongoing need for it in the automotive repair and service industry. But you know something? ASE (among other types of professional development programs for the industry) certified technicians are a dime a dozen these days. Like Matty’s, I know I can go to any one of a million other auto repair and service garages around the area for my needs at a relatively comparable price and level of quality. But I’m going to Richlonn’s. For me, it’s the comfortable and clean waiting room. It’s the television and wi-fi. It’s the Keurig coffee and freshly-made popcorn. It’s the level of communication, integrity, personalized attention, and friendliness of all the techs and service advisors. All these things add up to position Richlonn’s as a cut above the rest. That’s the value proposition we’re talking about here.

Legacy Salon & Day Spa – Salons, hairstylists, massage therapists, makeup artists, estheticians, etc. are all a dime a dozen, too. But I choose Legacy Salon & Day Spa for all my needs (let’s clarify here, though, that I do not have any makeup needs). I started going to Legacy some years back for color treatments and haircuts. My hairstylist, Emily, is very friendly and awesome to work with, and front desk staff are always quick to greet me and offer me something to drink. The environment is inviting and relaxing. The level of customer service and attention to detail by Emily and the desk staff, along with the environment, made it a no-brainer for me to eventually try out some of the salon’s other offerings, and I now get occasional facial and massage treatments there, as well.

Here are some further questions/ideas to help you start thinking more about what you can do to take your business to the next level and really help it stand out from the endless sea that is your competition:

Are there additional processes that can be implemented, or steps taken, to improve our overall levels of communication with our customers?

What can we do to create a stronger learning environment in our business so that we can construct new knowledge and understandings and hence build further expertise?

Similar to the previous question, are there silos in our business that we can tear down so that we get team members from other departments talking and sharing ideas and insights with one another?

Are there ways we can tap into our networks to provide value-added products, services, discounts, or bits of helpful information to our customers from other businesses that we’re allied with?

Still struggling with generating ideas for your business? You may find this other blog post I recently authored helpful: How to generate more and better business ideas. This other post explains what is perhaps the only time where quantity should come before quality.

Aaron Robertson Muskego Lions Club

Address on Becoming President of the Muskego Lions Club

Aaron S. Robertson

June 3, 2018

Before we begin, I’d like to take a moment to thank the team here at Matty’s for their phenomenal hospitality. They have been so wonderful to work with in planning this event. I’ve enjoyed many casual get-togethers, big events, and meals here over the years, and Matty’s never disappoints. If this happens to be your first time here, there’s plenty more to experience than just this breakfast, so plan on coming back.

Well, ladies and gentlemen, fellow Lions, fellow community-minded leaders, it’s a sincere honor to be standing up here before you today to be sworn in as the next president of our beloved Muskego Lions Club, and to be graced with your company during this special moment for me. And it’s fitting that we have Lion Don Drew from the Hales Corners Lions Club presiding over this ceremony today. Many of you know that I’m active in the business and civic life of Hales Corners, as well, and so it’s particularly meaningful for me to have Lion Don doing this, and to have several other long-time friends from the Hales Corners club and business community with us here today, as well.

I first came to the club some four to five years ago. I believe this may be my fifth year that I’m about to enter. But my exposure to the club and its members goes back a lot farther than that. I had come to know and develop friendships with many members over the years, and had been presented with a number of applications for membership. They usually ended up getting lost in my desk somewhere with a mental note to myself of, “Someday.” The turning point came one evening when the club was hosting a joint social with Alpine Lanes and the Muskego Area Chamber of Commerce. It was at that event when I finally decided, “Enough with the excuses and all the lost applications, and all the promises of, ‘Someday.’ I’m ready now.” And I was with my good friend, Matt Johnson, and we decided that evening that we were both going to join. One of the best decisions I’ve ever made. In these few short years, I’ve accumulated so many wonderful memories, and met so many great and interesting people. We have such amazing talent and dedication in our club. And because of that, we’re able to do so much good for our community. We have so much to be proud of, and thankful for, and so much more to look forward to. And so, as much as this is a very special moment for me right now, this moment, this day, is even more so about you. And so I thank you, for all the work you’re doing, day in and day out, to serve those in our community that need a hand up. I thank you, for all the memories you’ve given me to hold on to these last several years. I’m looking forward to a great year working with you as we continue in carrying out our simple yet profound mission of, “We Serve.”

Thank you for being here today, and please, continue to enjoy the fellowship and networking and hospitality. The food is going on until 1pm, so grab another plate if you’re still hungry. Thank you!

Wednesday, June 27, 2018

How to generate more and better business ideas

The education moment delivered to the BNI Boundless Business networking group on June 28, 2018.

By Aaron S. Robertson

The author is pursuing a Ph.D. in leadership from Cardinal Stritch University, where he also holds a master's degree in management. His dissertation is in the realm of workplace culture. Learn more about him here.

So yesterday, I just ended a brief summer school program as part of my doctoral studies at Cardinal Stritch University. We call it the Summer Institute, and it runs just shy of two weeks, including the weekends, and it’s pretty intense, so much so that I rent a dorm room on campus and spend most of my nights there. There’s a lot of – you name it – writing, speakers, workshops, group work, personal reflection time, etc. Every year, the Summer Institute has a designated theme to it, and this year’s was “Creativity”. Now, we’re not art students – we’re studying leadership – but a lot of the books, articles, talks, and activities we went through tied into the art world in some way. We even took a trip down to the Art Museum on one of our days. But what I’m going to talk with you about here, though there’s some connection to art, certainly applies to business and leadership, so bear with me. I’d like to share with you some food for thought when it comes to generating ideas for your business or work.

One of the books we read and dissected is called, Art & Fear: Observations on the Perils (and Rewards) of Artmaking, authored by David Bayles and Ted Orland in 1993. The book addresses the challenges that are holding artists back from achieving their full potential and leading the kind of meaningful, fullfilling lives and careers that they seek – that we all seek, really, regardless of what we do for work or hope to accomplish in life. Though written for the artist community by two artists, the book is undoubtedly universal in its prescription for getting more out of our work and the potential that we all have to share.

Perhaps one of the main takeaways of the book, at least for me, is the concept of quantity over quality. On the surface, being in business, this concept was totally foreign and even somewhat alarming to me. Our minds are always trained to think quality over quantity, right? A quality customer experience, quality leads and referrals, a quality product, delivering value, right? So quantity over quality. Case in point: the authors describe an experiment in which a ceramics teacher divided his class into two groups. One of these groups was tasked with producing as many pieces of finished pottery as it could within a certain timeframe. For this group, 50 pounds or more of pottery produced would be worth an A grade. The other group, meanwhile, was charged with focusing solely on quality. Only one pot had to be produced, but it had to be of exceptional quality – essentially, it had to be perfect. In the end, the group tasked with the focus on quality produced nothing. The group only had to produce one piece, yet its members found themselves tied up in debate and discussion over what the perfect piece looks like. On the other hand, the team with the focus on quantity not only produced a significant number of finished pieces within the timeframe given, but the level of quality was noteworthy, as well.

The lesson here is that, in order to create anything worthwhile – art, written works, ideas, products and inventions, etc. – we can’t be afraid to bring those concepts into the physical realm in an imperfect state. Yet, all too often, we are afraid, and we might not even realize it. We want the concept to come into reality perfect the first time around. And because we allow ourselves to be paralyzed by that fear and indecision and eternal debate going on in our heads, we’re often left with nothing actualized. I can’t begin to imagine how many would-be thought-provoking literary works, useful inventions or improvements, fun songs, breathtaking works of art, and engaging ideas are either sitting in the minds of the living, or are forever lost with the passing of the departed, because improving and perfecting along the way does not, for whatever reason, seem good enough to us. We have to overcome this fear if we want to stop cheating ourselves and one another.

Certainly, this advice is pointed at me, as well. Now, I enjoy reading, writing on, thinking about, and discussing a wide range of non-fiction topics, including business and entrepreneurship, history, biography, philosophy, sociology, politics, and current events. Never much of a fiction fan, but always having had a love for writing, I’ve been entertaining the idea of writing a novel for several months now. I envision this novel being highly thought-provoking and philosophical, yet easily accessible and universal in its life lessons and portrayal of the human condition in these turbulent times that we find ourselves in. Like most people with ideas, I have not yet brought this concept into reality. I’ve been hung up on details and I’m still trying to figure out the overarching storyline that will bring everything together. Perhaps if I merely started writing down my thoughts so far, the rest will begin to fall into place much easier, and I would have something to share with the world.

Beyond the potential for creative works, though, I’ve also, in reflecting more deeply on this subject, certainly allowed business ideas that have entered my mind over the years to go to the wayside, as well, merely because I haven’t written them down. And if they’re not written down – kind of like goals, right? See a connection here? – if they’re not written down – if they’re not brought into physical existence – they can’t be debated, refined, enhanced, and perfected over time, either by myself, or by others, or with the help of others. I can’t begin to imagine how many others today – and through the ages – have done the same, consciously or unconsciously. There are certainly big implications to all of this, because we’re talking about wasted potential and opportunity that could improve the lives of others and strengthen entire societies and economies.

In order to begin to correct this problem, we ultimately need to arrive at the ability to begin to think and accept quantity over quality, at least where it concerns initial idea generation. This is no easy task, and it will take some time and struggle for many people to begin to think this way, including me. Like I said earlier, I’m used to thinking the opposite in my everyday business and work affairs – quality over quantity. But as see in the pottery example, the group tasked with focusing solely on quality could not produce one pot in the end, because its members were too tangled up in debate over what quality looks like. The group focusing solely on quantity, meanwhile, not only produced 50 pounds of pottery, but the quality of their products also happened to be significant, as well. See, once the quantity group really got going with its production, the quality managed to take care of itself as group members continuously honed their craft through natural practice and repetition.

I’m out of time, but I’ll leave you with one more, quick anecdote from another book we read called, Originals: How Non-Conformists Move the World, written by Adam Grant, a world-class business and management professor and researcher at The Wharton School: For us to be able to name, or at least identify, one, two, three, maybe four paintings by Picasso, he had to create approximately 1,800 of them. That’s just what he produced in the painting world. He also created some 12,000 drawings, 1,200 sculptures, and 2,800 ceramics. Think quantity over quality. The handout that you received – a number of resources and activities to help you and your work teams translate these concepts into action. Thank you!



Bayles, D., & Orland, T. (1993). Art & fear: Observations on the perils (and rewards) of artmaking. Minneapolis: Image Continuum Press.

Grant, A. (2017). Originals: How non-conformists move the world. New York: Penguin Books.

TED Talk videos online

TED. (2016, February). Adam Grant: The surprising habits of original thinkers. Retrieved from

TED. (2010, June). Brene Brown: The power of vulnerability. Retrieved from

Activities for boosting generative thinking and idea production

1) Spend 20 minutes per day, by yourself, in a quiet place, writing down ideas about your business – improving processes, marketing ideas, new product or service offerings, how to better serve customers, what you wish you could change and how, new skills you’d like to develop, etc., etc., etc. Don’t debate in your mind whether the ideas are good or not. Don’t judge yourself. Just write freely. Think quantity over quality. Now that you’ve brought these ideas into existence, you can revisit them at any time to determine if there’s something there worth taking a closer look at. You can’t research, debate, refine, enhance, and perfect something that doesn’t exist!

2) Take the first activity, but modify it for use in a small group setting with your work teams, business partners, staff, etc. More than five participants at a time starts to be too many. If 20 minutes per day is not feasible, then try once or twice per week. Same concept – together, jot down ideas about your business. Since you’re working with others, you can piggyback off of one another’s ideas, and perhaps even ask clarifying questions to dig a little deeper. Absolutely no judgment. No hesitation. Just write and talk freely. Quantity over quality. Revisit another time as a group to figure out what’s worth taking a second look at and refining.

Friday, March 30, 2018

Muskego remodeling contractor looking for a remodeling apprentice

Remodeling Apprentice

Estate Services, a full-service residential and commercial remodeling and new construction contractor serving Muskego and surrounding communities, is looking to hire a remodeling apprentice to assist our carpenters.

The position is full-time and first shift, M-F from 7am-3pm, with overtime available. The qualified candidate will be able to lift up to 50 lbs. on a regular basis, have a reliable vehicle and clean driving record, possess excellent communication skills, and pass a background check and drug test. Duties on an ongoing basis will primarily consist of aiding our carpenters on job sites and running for supplies and materials. Running between multiple job sites on any given day is certainly possible. Having a truck or van is strongly preferred.

Paid lunches. Paid holidays. Overtime potential. A great opportunity for the right candidate to learn an in-demand trade from some of the best carpenters and craftsmen in the industry.

Interested candidates should e-mail a cover letter and resume to for consideration. No phone calls, please. Visit to learn more about us.

Estate Services is an equal opportunity employer and a drug-free workplace.

Wednesday, February 7, 2018

Grace Hmong Alliance Church Wauwatosa

Grace Hmong Alliance Church 
Jeff Sponcia – Marketing & Public Relations Director 

Grace Hmong Alliance Church Acquires Wauwatosa Property for New Place of Worship 


Wauwatosa, WI – On January 16th, 2018, Grace Hmong Alliance Church (GHAC) acquired the property formerly-owned by Faith’s Creation Christian Fellowship (FCCF) at 4400 N. Mayfair Road, Wauwatosa, WI 53225. Along with the church building, GHAC also purchased the two homes also owned by FCCF at 4450 N. Mayfair Road and 10940 W. Congress Street.

Worship services at GHAC are held each Sunday at 10:15AM along with Wednesday night youth fellowship at 6:30PM and Care Group ministries and activities throughout the week.

Grace Hmong Alliance Church, led by Senior Pastor Rev. John Yang, has a 900-member congregation and is part of the Christian & Missionary Alliance denomination. Starting in 1980, GHAC was located on Milwaukee’s South Side until selling its properties at 1408 S. Layton Boulevard in June 2014. GHAC is well-known for outreach events to the community like free rummages, free health clinics and backpack/school supply drives and winter coat drives. Since 2007, GHAC has also hosted a biannual revival conference called “YexusFest”, the last three of which took place in Chiang Mai, Thailand. GHAC is the largest predominantly Hmong-American congregation of Christian believers in the state of Wisconsin. More information on Grace Hmong Alliance Church can be found at


Monday, October 30, 2017

By Aaron S. Robertson

For those wanting to stay current on news and happenings in the city of Muskego, I invite you to check out a Web site that I launched back in mid-September called features discussion forums, classified ads, real estate listings, weather, business news, human interest stories, exclusive interviews, events and fun happenings, and a lot more, all devoted to Muskego and the immediate surrounding area.

The city of Muskego is experiencing incredible growth right now, as more families move here and more businesses are opening up shop. There's a lot to do here, and so it's always nice to have a muskego news source and city guide handy to help you take advantage of the many great opportunities the city provides.  

Saturday, September 16, 2017

Exclusive Interview: Paul Spiegelman, Best-Selling Author and Culture Executive

Originally published on February 13, 2015 at a Web site no longer in existence.  

By Aaron S. Robertson

Sought-after speaker, TV guest, author, contributor to a number of popular business magazines, and now fellow team member to this author, discusses the importance of organizational culture and what it truly means to have a values-driven business.

I thought the name ringed a little bell. I was familiar with some of his work, mostly his articles in a couple of business magazines. I never really got to dive into any of his books in real detail yet, but it’s certainly nothing against him – every other book author in the world has been deprived of my readership, as well, for a good amount of time now. It’s funny – for a guy who serves on his city’s library board, I can’t remember the last time I’ve read a book from beginning to end. No time. But I do love to learn and take in information any way that I can.

It was last summer, 2014, when we learned that Spectrum Communications, my full-time employer here in the Milwaukee area, had been acquired by Stericycle. That’s when I realized that Paul Spiegelman was now our chief culture officer.
Paul Spiegelman

Having just graduated with my master’s degree in business management from Milwaukee’s Cardinal Stritch University in December 2013, I could easily relate to, and certainly appreciate, Paul’s insights and ideas concerning corporate culture. We both understand that when employees of a firm feel truly welcomed, appreciated, and engaged – when they feel like they’re given a real stake in the company and are a team member in the bigger scheme of things rather than merely someone’s direct report and tucked away in a corner somewhere – they’re going to be motivated to perform better and work harder. The company, in turn, performs better and works harder. Makes sense, right? But not everyone in business gets it yet. We’ll talk a little more about that later on here.

But though we both “get it,” Paul, at 56, has a bit more practical experience than I do when it comes to seeing and working with companies that operate, or did operate, under the old management style, in which the hard numbers dictate everything. For me, at 32 and still a recent college grad, this new approach to how we view business and life in general was naturally instilled in me through the college classroom and most of my work experience thus far. My generation has largely grown up on this philosophy and mindset.

I asked Paul to talk about his dive into business. I understand he started out practicing law for a couple of years before getting a good case of the entrepreneurial itch. Certainly, he didn’t think he’d turn out to be on the New York Times best-selling list, or a TV guest and writer for magazines like Entrepreneur and Inc. It sounds like one heck of a journey he’s been on. How did it all start, I wondered? Where did the passion for business and for subjects like organizational culture, innovation, and values in business come from?

“Well, when it comes to passion, I wasn’t one of those lucky people born with it or able to figure it out early on. Let it come to you, don’t force it,” Paul told me during our nearly one-hour conversation the morning of January 21.

Paul went on to describe how his older brother had an alarm company. The boys’ grandfather was in the hospital suffering from congestive heart failure, and they wanted to figure out a way they could help him and others like him in medical emergencies. “We came up with a company that created emergency medical response long before the ‘I’ve fallen, and I can’t get up!’ TV commercials,” Paul noted. The two brothers (and another one got involved, as well) charged a flat $25 per month and were eventually able to branch out to hospitals. “I was the salesperson, even though I never sold anything before. It was a 24/7 business, so my brothers and I took turns sleeping on a cot and staying up all night, waiting for calls,” he recalled. It was April 1985, and the company was BerylHealth. Paul would go on to serve as CEO, and the firm would win numerous and prestigious awards before being acquired by Stericycle in 2012.

It was during their time with BerylHealth that Paul and his brothers were really able to cut their teeth on this whole culture thing. “We wanted a business based on value. We wanted to charge more than our competitors. We wanted a business centered on service,” Paul explained. “We sold not what we did, but who we are. That was our secret sauce.” And just what are the ingredients for a solid culture? “I would say core values, fun, genuinely caring for employees, and getting involved in the community. Culture can be made up of small things, but it’s a real commitment to those small things being delivered consistently.”

Since selling BerylHealth to Stericycle, Paul has served the latter as its chief culture officer, a position that he essentially created. “They (Stericycle) were very gracious, and they told me I can stick around as long as I want,” Paul recalled, going on to add, “I had dinner with Charlie (Alutto, the company’s CEO) one evening, and he asked me what I wanted to do. I said, ‘I want to be Chief Culture Officer of Stericycle.’ He said, ‘Okay – when do you want to start?’ That was early 2013.”

Right away, Paul and his team got to work, backed by the blessing of Charlie Alutto and other top executives. “Charlie was always on the same page with me. He gets it, and he wants to make this company the best place to work,” Paul told me. Currently, the team is working diligently to allocate culture budgets across the company, monies that would be set aside and only used for rewarding and acknowledging team members.
“We wanted a business based on value. We wanted to charge more than our competitors. We wanted a business centered on service. We sold not what we did, but who we are. That was our secret sauce.”
To that point, Paul described a situation that came up during Thanksgiving, in which a number of the company’s truck drivers did not receive their usual holiday pies. “These truck drivers are so used to receiving these pies for Thanksgiving. And rightly so. They certainly earn them, and it’s the very least we can do to acknowledge them and thank them for their service,” Paul told me. He continued on, “Anyway, there was a mid-level manager somewhere who took a look at the financials and concluded that we wouldn’t be able to afford to give out these pies this particular year. That created a little bit of a rebellion among these drivers. But we stepped in, dug up some funds, and were able to resume this favorite tradition.”

An emergency assistance program for team members was also recently unveiled. The company and many of its 16,000 team members are already onboard with contributing to the plan, which will provide assistance for situations like unexpected medical expenses and disaster recovery.

Still being a recent college graduate, I next wanted to pick Paul’s brain for a few moments on the correlation between the classroom and workforce preparation. One argument made by business leaders these days, and in particular, those in the manufacturing sector for a number of obvious reasons (Milwaukee is traditionally a big manufacturing town), is that we as a country are dropping the ball when it comes to adequately preparing our high school and college students for the workforce and for leadership roles in general. There appears to be a big disconnect between formal education and business, however real or perceived that may actually be. I was curious to know if Paul had any particular thoughts or observations of his own on this subject.

“I’m not an expert on what we are teaching our students on leadership, but my thoughts are that the younger generation tends to be more fickle – they bounce from job to job. On a positive note, I see the younger generation wanting to do more social good in their work,” he noted, continuing on, “I also see more companies moving away from the old management style where the financials drive everything. Overall, I see things moving in a positive direction. I believe in the connection between culture and business success.”

Somewhat similar to that previous question, I wondered what advice Paul would offer to those starting out in the workforce or starting out as an entrepreneur.

“For those starting out in the workforce, I would say that experience means more than anything. Realize there are many companies that value you and want you to feel like you have a stake in the company. They might not be easy to readily find, but keep looking. They’re out there.” He continued, “For entrepreneurs, when we start out, we’re just fighting for survival, and culture may take a back seat. But set the tone on culture as early on as you can. It’s so critical.”

Remember that part where I said not everyone in business gets it yet, and that we’ll talk a little more about that later? Well, Paul founded an organization called the Small Giants Community some years back. “We’re a community of leaders that have an annual summit. We’re conducting an international study called the Return on Values (ROV). It’s a research project aimed at small- and medium-sized businesses that studies the correlation between culture and business success,” Paul explained to me.

When he has free time, it’s all family for Paul. “I spend a lot of time with my kids. I get to work from home a lot. Family is important. I play tennis 3-4 times a week. Some travel.”

As for final thoughts, Paul wants you to know that, “There’s no such thing as work-life balance anymore. There’s just life. It’s not about the money. It’s about making an impact on others. Put your head down and work hard.”

For more information on Paul and his research, or to read his articles or book him as a speaker for your next event, please visit . Paul welcomes your questions and feedback, and looks forward to hearing from you.

Check out other exclusive interviews by Aaron S. Robertson