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Sunday, September 16, 2018

Highway to Hales

Final lineup for Highway to Hales event on Saturday, 9/22/18.

Highway to Hales takes place on Saturday, 9/22/18, from 10am-2pm, in the former K-Mart parking lot (the future home of Festival Foods) on Highway 100 in Hales Corners. The event will offer a variety of food, entertainment, and vendor booths. The primary purpose of the event is to serve as a reminder of how important continued support and patronage of Hales Corners businesses is during the Hwy. 100 reconstruction project.

Highway to Hales event press release

Milwaukee Journal Sentinel coverage of Highway to Hales


Hales Corners Chamber of Commerce
Village of Hales Corners
Outlook Management Group
Festival Foods
Whitnall Park Rotary Club
Hales Corners Lions Club
Jim Gilboy
Colleen Resendiz – Benefit Realty
Richard Erpelding – Aflac
Aaron S. Robertson


Guitarist Mike Guzman of Attuned Soulutions from 10am-2pm

Boondock Boogie from 11am-2pm

Whitnall High School Jazz Band 10am-11am


Friends of Boerner Botanical Gardens

Whitnall Park Rotary Club

National Accounting & Business Solutions

The UPS Store

St. Mary’s

Whitnall Varsity Cheer Squad (Can’t perform due to cement – safety hazard. Offering temporary tattoos as a kid’s activity and selling beverages as a fundraiser.)

Clavette Insurance

Holz Motors

MW Marine


Hales Corners Library (Also offering temporary tattoos as a kid’s activity)

Tandy Leather (Located in the shopping center – they are dropping their price level from 10am-2pm the day of the event.)

Dollar Tree (Located in the shopping center – refreshments, sidewalk sale)

Health Hut (Located in the shopping center – raffling off two bicycles)

East West Connection Martial Arts & Wellness (Demonstrations)

Hales Corners Fire Department

Hales Corners Police Department

Legacy Salon & Day Spa (Door prizes, knowledgeable staff on hand for questions, selling pink hair extensions)

Hales Corners Lions Club (Various games)

BanditCollars (Offering handmade dog collars, leashes, harnesses, and accessories – sharing a booth with Ruff n Ready.)

Ruff n Ready (Offering dog walking and training along with holistic dog grooming products including: shampoos, ear cleaner, paw pad protector, and mosquito and tick spray – sharing a booth with BanditCollars.)

Xperience Fitness

Cousins Subs (Located in the shopping center – look for coupons circulating offering a free sub when you buy a sub and a drink during the event. Redeem this offer in store during the event, AND get a 25% off coupon good for your next visit!)

The Gift Box and Boutique (Handing out 20% off coupons; holding a drawing for a Fall gift basket and a second drawing for kids - kids will sign up for a chance to win a teddy bear; candy, pens, and possibly other items available as giveaways.)

J.K. Lee Black Belt Academy (Demonstrations, inflatable kicking guy)

Edgerton Elementary School Cub Scout Pack (Promoting wreath fundraiser, other information)

Motifaith Fitness (Coupons for free sessions and complimentary assessments)

T-Mobile (Selling accessories, informational fliers)

A seasonal fruit stand not associated with the event will also be available on the north end of the parking lot

Wednesday, August 22, 2018

Highway to Hales on 9/22/18

“Highway to Hales: A Showcase of Hales Corners” to be Held on September 22, 2018

Celebration meant to raise awareness for the local business base, serve as a reminder that continued support and patronage is critical during road construction.

Hales Corners, Wisconsin – August 22, 2018 – The Hales Corners Chamber of Commerce, in partnership with the Village of Hales Corners and numerous community service organizations and individual businesses, presents a one-day event named, “Highway to Hales: A Showcase of Hales Corners,” to take place on Saturday, September 22, 2018, from 10am-2pm in the parking lot of the future Festival Foods on Hwy. 100.

“Highway to Hales” will bring a variety of area businesses and vendors, community groups, food, and entertainment to the site of the former K-Mart store at 5600 S. 108th Street, for the purposes of both celebrating the community and what it has to offer, as well as to bring much needed attention to the fact that businesses, particularly those along Hwy. 100, are feeling the impact during the road reconstruction project.

“Supporting our local business base is always important, but particularly at a moment like this, where you have a major highway construction project going on that’s severely impacting the ability of consistent economic activity to take place. We hope this event shows everyone just how valuable their continued support of our local businesses really is. It’s priceless,” said Mike Clavette of Clavette Insurance Agency and current president of the Hales Corners Chamber of Commerce.

Village president Dan Besson could not agree more with Clavette’s remarks. “These businesses mean so much to our community, in so many ways. They provide employment. They sponsor youth sports teams and support local service organizations. They provide critical tax base. We can go on and on. We all have an obligation to do what we can to show our appreciation and pay it forward,” he said.

James Huot, branch manager of Tri City National Bank and currently vice president of the Chamber, added, “It’s a day of coming together as community, raising awareness, and having fun. It’s all hands on deck, and we’re all in this together for Hales Corners. Come join us.”

About the Hales Corners Chamber of Commerce:

The mission of the Hales Corners Chamber of Commerce is to promote economic development, foster community relationships and advance the general welfare and prosperity of the Hales Corners business community. Visit the Chamber’s new Web site at, and follow along on Facebook at



Aaron S. Robertson
Secretary, Hales Corners Chamber of Commerce

Thursday, August 16, 2018

Home Repair and Remodeling Contractor Muskego

Estate Services is a full-service home repair and remodeling contractor based in Muskego, Wisconsin and offering services and expertise in both the residential and commercial markets. In addition to serving the Muskego community, Estate Services also works with homeowners and businesses in the neighboring or nearby Wisconsin communities of Franklin, New Berlin, Hales Corners, Big Bend, Town of Norway, Greenfield, Wind Lake, and Greendale.

The pictures featured below are of a recent bathroom remodel completed by our craftsman Randy. Our client is extremely happy with the project, and we are grateful for the opportunity to be of service. For all of your remodeling and home repair needs, visit our Web site at to learn more about us and how we can help you, and then give us a call at 414-530-8427 to get the conversation started. We're an accredited business with the BBB, we've been in business for over 30 years, and each of our carpenters and craftsmen bring at least 25 years of expertise to every project.

Estate Services - Trusted. Local. Active in the community. We want to earn your business.

Friday, August 3, 2018

The Hottest Trends of 2017 and 2018

In no particular order, showcasing the evolution of our enlightened human race and society with these latest, popular trends ...

Disclaimer: Neither nor any of its writers are responsible for any actions or behaviors that may result from reading the following. For your safety, health, well-being, and quite frankly, your life, as well as the safety, health, well-being, and quite frankly, lives of others, we strongly encourage you to *not* try any of the following.  

1) The hot water challenge

2) The Tide Pod challenge

3) Calling 911 on black people and even entire black families going about their daily business - you know, like having dinner at Subway, or meeting a business partner at Starbucks, or eating lunch while on break at a student job on campus, or giving the cashier a coupon that the cashier hasn't seen before, or grilling on a beautiful sunny afternoon at a park on the lake, or trying to get into their own vehicle but encountering problems with their key or remote control, or shopping while pregnant with twins and accusing her of trying to walk out of the store with stolen merchandise under her shirt.

4) The condom snorting challenge

5) Leaving your baby to fry in the car

6) Calling the police on hardworking entrepreneurial youngsters selling lemonade, water, or homemade cookies without a permit; or mowing lawns for pay- usually black, but not always (see item # 3)

7) Attempting to wash and then reuse condoms, prompting the CDC to weigh in with a safety advisory

8) Daring the police to send you into the afterlife by constantly refusing orders and/or running away while armed

9) Parking in disabled parking spots without a permit, usually leading to confrontation, and in some cases, death

10) Going apeshit on a commercial airline flight, like thinking you're entitled to sit in business class on an economy ticket, or demanding more beer after being cut off because you're already drunk and disorderly

11) Taking selfies to the point where you are not aware of your surroundings and literally fall off a cliff and die

12) Throwing a $60,000 wedding and then demanding $1,500 from each of your guests to pay for it because you only have $15,000 of your own money to put toward it

13) Visiting for exclusive interviews, valuable business advice and resources, fun things to do around the metro-Milwaukee area, occasional click bait like this post, and a whole lot more!

Thursday, July 26, 2018

It's time to think inside the box

The education moment delivered to the BNI Boundless Business networking group on July 26, 2018.

By Aaron S. Robertson

The author is pursuing a Ph.D. in leadership from Cardinal Stritch University, where he also holds a master's degree in management. His dissertation is in the realm of workplace culture. Learn more about him here.

A month ago, I discussed with you this concept of quantity over quality when it comes to generating ideas for your business, something I picked up and reflected on from my summer school program last month.

Today, I'd like to share with you another interesting paradigm - another concept to serve as food for thought - from that same summer school program.

As I said last month, this annual summer program - we call it the Summer Institute - has a different overarching theme to it each year, and the theme for it this year was "Creativity." Well, on the opening night of the Institute, one of my research professors, Dr. Tony Frontier, took to the microphone to address us. He said something interesting that really stood out for me, and that's what I want to share with you today.

Tony was talking about that old saying that we're very familiar with, "Think outside the box." In a nutshell, he explained to us that, all too often, we're so focused on thinking outside the box, that we forget or lose sight of what we already have to work with inside of the box. This point pairs well with my discussion last month, in the sense that, we're so busy waiting for, or trying to formulate, that perfect, mind-blowing idea that's supposed to come along and forever change our businesses and our lives and our financial situations, that we end up ignoring, consciously or unconsciously, what we already have at our disposal right in front of us to work with. And so, based on this concept of working within the confines of the box for a change, I have some questions here for us to reflect on and get our minds going this morning:

Are there business cards sitting in our desks that we picked up along the way from networking events or meetings, but haven't done anything with them? Untapped potential - it's time to pick up the phone and schedule a one-on-one.

Are there notes from conferences, seminars, or training workshops that we haven't looked at in a while, maybe not at all since we attended the event? Might be a good time to take them out for a review.

Are there books or articles sitting on our shelves that we read a while back, or ones that we never fully finished for whatever reason - they could be on leadership, or financial management, or on a particular technical or trade skill that caught our eye at one time? Again, might be a good time to take them out for a review - or to finally finish.

Look around this room - anyone you haven't had a good, solid one-on-one with in quite a while? How about within your own organization - are there colleagues that you'd like to get to know better? Time for lunch or a drink after work. Untapped potential and synergies are hanging in the balance.

Are there ways we can tap into our networks to provide value-added products, services, discounts, gifts, or bits of helpful information to our customers from other businesses that we’re allied with?

When we think of our own experiences as consumers and customers, what stands out in our minds? What do we really like and appreciate? Can we incorporate the same or something similar for our own customers?

So, to sum this up, it's important now and then to reflect on and take stock of what's in the box. What - or who - do we already have at our disposal in our offices, in our networks, in our day-to-day lives, and in our interactions with others that we're forgetting about? See, we're usually searching so far out, that it's very easy to forget about all the potential, and synergies, and ideas, and creative solutions that are right there in front of us. Think inside the box for a change. Thank you!  

Friday, July 20, 2018

Rhythm of Life Chiropractic Grand Opening

Rhythm of Life Chiropractic, Chiropractors Franklin Wisconsin

 Rhythm of Life Chiropractic, 7133 S. 76th St., Franklin, WI 53132

Grand Opening Celebration 

Thursday, July 26, 2018, 5pm-7pm

Join Rhythm of Life Chiropractic & the South Suburban Chamber of Commerce for the Grand Opening of our New Location!

Enjoy Free Entertainment, Wellness Screenings, Raffle Prizes, Appetizers, Beer, Wine & Smoothies!

Rhythm of Life Chiropractic is the area’s cutting-edge Chiropractic clinic for high-touch/high-tech care. Come find out how you can regain and maintain good health with the services available in this unique, natural, relaxing space!

Unique Services we offer:

➢ Drug-free relief from musculoskeletal pain or injury.

➢ Surgery-free solutions to back pain, neck pain, poor posture, as well as other issues that can be treated with chiropractic care like asthma, sinus issues, tingling in arms, legs, feet or hands, digestive issues.

➢ Help with Supplements that can get your system in balance, so you feel great.

➢ Cold Laser treatments to target the source of pain and heal faster.

➢ Friendly, compassionate care for the whole family.

Sunday, July 15, 2018

The value proposition in your business

Face it – no matter what you do for a living or what your business offers, you’re a dime a dozen, and there are countless others that do the same thing you do who are ready to take customers and fill the void. But fortunately, there’s a major differentiator you can leverage to keep the odds in your favor – value.

By Aaron S. Robertson

The author is pursuing a Ph.D. in leadership from Cardinal Stritch University, where he also holds a master's degree in management. His dissertation is in the realm of workplace culture. Learn more about him here.

In the world of business, it’s important to remember that we operate in an open marketplace where the consumer wins. When it comes to our craft – what we went to school for, or what we trained to become – we’re just a dime a dozen in this marketplace. There are already a billion other insurance agents, home inspectors, carpenters, realtors, automotive technicians, restaurants, photographers, bankers, mortgage lenders, dentists, plumbers, chiropractors, printers, etc., etc. out there. And when it comes to pricing our products and services, we’re all within the same ballpark, generally speaking, because of the intense competition we’re up against. Sounds like it’s hard to get noticed, right?

With that said, there are two very important, interrelated questions that we in business should constantly have on our minds: “Why should consumers come to our business for their needs or goals instead of going somewhere else?” and, “What do we need to do to stand out from the rest of the pack?”

Essentially, what we’re talking about here, is this notion of added value – the value proposition. Let’s explore several concrete examples. Before we do that, though, I wish to point out that I’m not being compensated in any way for mentioning these businesses. These are genuine, thoughtful examples based on my ongoing experiences over many years with these businesses. And I could offer you many, many more here, but then this article will never end. Here they are:

Matty’s Bar & Grille / M Catering – We’re talking award-winning food here. Major accolades in area newspapers. Rave reviews by customers. But it’s not the food and beverages that make it a favorite place of mine. In this open marketplace, I know I can go to any one of a million other places in the area for a decent meal and a couple of drinks at a relatively comparable price and level of quality. So it’s not the food and beverage menu alone that makes this place stand out for me. It’s the phenomenal customer service and personalized attention, what the Matty’s team calls “incomparable hospitality.” It’s the live music that’s brought in on a regular basis. It’s the party bus trips up to Lambeau Field, Camp Randall, and down to Miller Park. It’s all the meaningful charitable work the business is doing in the community. It’s the regular games and contests that you can get in on at the bar. It’s the event-planning expertise of the staff and the beautiful spaces, both indoor and outdoor, that are available to hold a memorable party. It’s the vendors and distributors that are brought in for incredible sampling and tasting events. You see, Matty’s takes a mundane, everyday concept like food and dining, and makes it incredibly fun. You want to be there. You think that you’re missing out on something big by not being there. It’s the atmosphere and the overall experience built up around an otherwise no-frills, everyday thing that we usually take for granted and don’t think about much. That’s the added value we’re talking about here.

Richlonn’s Tire & Service Centers – ASE certification is incredibly valuable, and there’s certainly an ongoing need for it in the automotive repair and service industry. But you know something? ASE (among other types of professional development programs for the industry) certified technicians are a dime a dozen these days. Like Matty’s, I know I can go to any one of a million other auto repair and service garages around the area for my needs at a relatively comparable price and level of quality. But I’m going to Richlonn’s. For me, it’s the comfortable and clean waiting room. It’s the television and wi-fi. It’s the Keurig coffee and freshly-made popcorn. It’s the level of communication, integrity, personalized attention, and friendliness of all the techs and service advisors. All these things add up to position Richlonn’s as a cut above the rest. That’s the value proposition we’re talking about here.

Legacy Salon & Day Spa – Salons, hairstylists, massage therapists, makeup artists, estheticians, etc. are all a dime a dozen, too. But I choose Legacy Salon & Day Spa for all my needs (let’s clarify here, though, that I do not have any makeup needs). I started going to Legacy some years back for color treatments and haircuts. My hairstylist, Emily, is very friendly and awesome to work with, and front desk staff are always quick to greet me by name and offer me something to drink. The environment is inviting and relaxing. The level of customer service and attention to detail by Emily and the desk staff, along with the environment, made it a no-brainer for me to eventually try out some of the salon’s other offerings, and I now get occasional facial and massage treatments there, as well.

Here are some questions and ideas to help you start thinking more about what you can do to take your business to the next level and really help it stand out from the endless sea that is your competition:

Are there additional processes that can be implemented, or steps taken, to improve our overall levels of communication with our customers?

What can we do to create a stronger learning environment in our business so that we can construct new knowledge and understandings and hence build further expertise?

Similar to the previous question, are there silos in our business that we can tear down so that we get team members from other departments talking and sharing ideas and insights with one another?

Are there ways we can tap into our networks to provide value-added products, services, discounts, gifts, or bits of helpful information to our customers from other businesses that we’re allied with?

What can we do to make the overall customer experience more fun, engaging, and ultimately, memorable?

When we think of our own experiences as consumers and customers, what stands out in our minds? What do we really like and appreciate? Can we incorporate the same or something similar for our own customers?

Still struggling with generating ideas for your business? You may find this other blog post I recently authored helpful: How to generate more and better business ideas. This other post explains what is perhaps the only time where quantity should come before quality.