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Monday, September 26, 2011

A Banner Stand: Life Of The Party

By Adriana Noton

A banner stand is one of most commonly used tools at trade fairs, exhibitions and conventions. They are used by a wide variety of people, anyone from artists to business people. The banner itself needs to be able to stand out from the crowd and be interesting enough for the onlooking audience to read further.

Another even where banners are commonly used is at college open days. Various departments will adverse themselves out to the prospective students, trying to catch the eyes of anyone who may interested in taking up a particular subject.

When it comes to advertising and displaying things, looks are almost everything. The use of dark colors and dull shades is not advised. Brighter colors will always attraction more attention than darker ones. It is commonly advised that the color red not be used many people perceive it to be too aggressive. Of course this may just be personal opinion, but one is free to take this into account when designing a banner.

The writing itself should be as clear as crystal to everyone. Do not use colors that may clash with the background of the piece. For example, using a light baby blue color against a red background, although not difficult to read, does tend to irritate the eyes and make people squint. When designing a it one wants to catch the attention of people and the best way to do that is to make it clear and concise. It should also be inviting to people.

Of course it is always a plus if specific, interesting looking fonts are used. But these should most certainly be clear and legible. If one were, for example, to design a banner promoting Celtic jewelry, then a Celtic-style font might be the best way to go. Of course, there is a why selection that can be taken from. Always make sure it is readable, however.

The spelling, grammar and punctuation of the banner's message should also be correct. Naturally this will depend on the type of situation one is in. At a trade or a job fair, it goes without saying. Incorrect spelling and grammar will not look professional and people will not be inclined to take the message seriously if this is the case. Likewise with regards to college open days: make sure the message is correct. Slang and other terms can of course be used, but this again will depend on what kind of event it is.

Titles which are displayed should also be catchy and grab attention. Try not to make the message of the subject or job too long, of course. At a fair or an open day, there is so much going on and so many things to choose from. People are competing for attention, so the headline on one's of one's message must always be quick and snappy. Get right to the point, don't ramble on about something irrelevant. Keep it short and sweet.

Other little additions to the banner will always be welcome as long as they are appropriate for the event being sponsored. This includes company logos, designs for specific products and so forth. It will make the banner stand look interesting and attract observers.

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