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Saturday, September 24, 2011

Personal Trainer Marketing Should Take On Many Forms

By John Smith

In New York State, more than 80% of residents are connected to the internet. In New York City, that number is a bit higher. As a personal trainer, if you cannot be found on the internet, you are missing from a space where 4 out of every 5 people start their query for a New York City personal trainer. As a personal trainer, it is important to do all kinds of marketing from a grass roots effort to social media. If you aren't doing several of them at once, you could be missing out on some new clients and revenue. Rightfully so, you have to be concerned with the cost of these services and their possible return on your investment.

The initial cost of designing, printing, and distributing of flyers and postcards can easily run into the hundreds or thousands depending on how many you are printing and the print quality. Thankfully, over time the cost goes down if you continue to use your existing design. Unfortunately, flyers, postcards and the like have a limited shelf life and once they have been removed or all been picked up they are gone until another distribution is contracted.

The internet is another necessary avenue of promotion. Search engine optimization includes building a website and optimizing for keywords. This will easily cost over a thousand dollars initially. It's a long-term investment, but takes a lot of time and patience to get the website you want and competitive rankings. Rankings are what you need if you want people to be able to find your website. If you go with Google pay per click, realize that anything related to NYC personal trainer is going to cost $3-$7 anytime someone were to click on your ad. Even if they click it by mistake and go back you pay Google. That said, 100 clicks will cost you $300-$700. It can add up quickly.

Again, these are just a few other strategies that a personal trainer NYC should use. They are all good ones. You should use some of them as well as others, for value comparisons. In addition to your fitness community membership, you may have event opportunities, blog opportunities, monthly newsletter "healthy tips" contribution opportunities, among others.

Again, this is just a short list of marketing strategies that a personal trainer NYC should use. They all work well together. Whatever you choose, do not to give up on your marketing strategy too soon. Have a realistic window of time to give your plan time to breathe. Make sure you are properly funded so you can sustain it for a period of time to give it that chance. Finally, don't expect everything to happen because you put something out there. Rather, use it as a reason to reach out to clients, prospects, and friends. Tell others what you've done by putting it on your Facebook page. Email every one of your prospects and follow it up with a telephone call. Have your friends forward your link or like you link on Facebook. After all, a personal trainer NYC can never rule out the benefits of receiving a referral.

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