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Wednesday, September 28, 2011

Successful Product Packaging Design

By Joe Maldonado

Have you noticed that despite the nice packaging, sometimes your product didn't sell? The key to a truly successful product packaging design lies in designer's ability to combine both the beautiful design and functionality- in order to make it obvious to the customers how the product can be used and which benefits it can give them. However, sometimes it is difficult to combine the beauty of design with the best functionality and most products fail to pass this test never reaching the production stage.

Packaging design has the primary purpose to attract customers' attention. In order to fulfill this goal, package designs can not simply inform the customers, but also to provoke emotions and communicate. An effective packaging looks attractive, makes a really good impression with its creativity and is just nice to have on the shelf. Even though the modern retail packaging has to encourage potential buyers to purchase the product, clever packages are also a great source of inspiration.

Unique logos, unusual shapes, bright colors, striking text and textures are a few elements that usually catch the attention of consumers. The growing awareness of consumers about global warming and other environmental problems also affected of how manufacturers package their products. In fact, a lot of them have begun to shift to recyclable or recycled materials for their product packaging. Biodegradable materials such as paper and pulp are, happily becoming a popular trend among producers in the packaging industry. Many times inventors are close to being finished with their overall product, then, packaging is placed on the second place. This doesn't have to be the case. As the first line of contact between the consumer and your invention packaging is the ultimate point-of-sale tool that requires a cohesive design to encourage sales.

Packaging design is used to grab customers' attention when they are shopping or watching through a catalog or website. This is especially important for customers who are not familiar with the product or in situations, such as to those found in grocery stores, where a product must stand out among a lot of other products. Packaging design and structure can give value to a product. For example, there can be obtained a lot of benefits from package structures that make the product easier to use, but yet, stylistic designs can make the product more attractive to be seen in the customer's home. In the end, almost any ordinary product packed in a fancy package would sell better then the best product in a lame package. The secret is not to copy someone's packaging concept but to take it from there and adapt it for your own product. The key you should have in mind is innovation, that is, what is unique and new that can distinguish your product from those of your competitors.

The most important fact is to understand that packaging is not a static process; it evolves and changes along with the consumer needs and demands. Product packaging design becomes successful first of all, if you spend enough time to creating it, and then, of course, if you find yourself a designer that can express the best all your needs.

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