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Saturday, October 29, 2011

The Benefits of Owning a Business Website That is Technically Sound

By Jo Harrison Was Tierling

A technically sound web-site will:

Features effortless and crisp navigation that makes it possible for visitors to understand the web page and navigate it readily

Coding that complies with the coding practices established by the World Wide Web Consortium (W3C). This coding will not create any server load.
Is easily identified by search engines. The HTML/CSS coding is performed effectively and sufficient files that give the proper directions to search engines are deftly weaved into the internet site structure.
This really is what a technically sound web page is. There are numerous benefits of owning such a site, that are:
1. By using the proper technology, you'll be using your resources to your best advantage. For example, technically sound websites use the most convenient programming languages for their coding. If you own a basic, medium-sized e-commerce website, there's very little reason to use ASP for its database or Java for its coding. PHP, which is supported by a large user community and is an open source language, might be more suitable for your available resources.
2. A user-friendly interface that makes it easy for visitors to learn what the website is doing and get all the information they need just by clicking a few times. Amazon and Facebook provide two examples of this type of user-friendly interface. It's important to remember that websites must be constructed for their users. Unfortunately, too many companies are swayed by the desires of website designers who simply don't understand the dynamics of the market. Websites that are technically sound and constructed from the users' perspective are able to generate additional sales.
3. Technically sound websites make it easy for search engines to find them. In addition to well-coded title and meta tags, they have a robots file that tells search engine spiders what should be indexed and what should not be indexed, a site map and other coding techniques that help search engines find and index them readily. Billions of websites are clamoring for the attention of the search engines, and they're all desperate for good rankings. Technically sound websites make this possible.
4. Such websites are so skillfully crafted that they do not place an unnecessary load on the server. Websites which are not coded well are like white elephants chewing on a mouse-sized server's resources. Technically sound websites' codes comply using the most beneficial coding practices.
5. Websites such as this also include analytics, and this is a huge benefit. With access to website analytics, a company can know who its customers are and where they are located, along with their age, gender and income level. Website analytics will also inform the company of which keywords are bringing customers to the site and which website pages are viewed most often, along with other helpful information. A business can plan its future strategies by using the information in website analytics reports.
6. Websites are attractive to search at when they are technically sound. A web page like this will likely possess a design and style which serves its goal. Google is often a great illustration of this principle. Google's design isn't fancy, however it serves its objective. A website's design and style should certainly make it more functional. Technically sound web-sites do this effectively. Fancy designs aren't definitely necessary.
Those would be the positive aspects of owning a internet site which is technically sound. If you're obtaining a site constructed, get some expert opinions. A web-site that is simply just 5 or ten pages of eye candy is usually totally useless, when a very carefully crafted, technically sound site might help your company rise towards the top.
About the Author:
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