Hard Rock to Open Three All-Inclusive Properties in Mexico

October/19/2011 for immediate release
Burton Robertson – Latitudes Travel

Hard Rock International announced an agreement to transform Palace Resorts properties in Cancun, Puerto Vallarta and Riviera Maya into Hard Rock Hotels.  These all-inclusive properties will blend the Palace Resorts vacation experience with the Hard Rock experience in these three Mexican tourist destinations.

This announcement comes after the 2010 Opening of the Hard Rock First ever All-Inlcusive Resort in the heart of one of the most beautiful places on Earth, the beaches of the Dominican Republic's east coast. The property has 1790 rooms and combines Hard Rock’s signature “Rock Star” suites with all-inclusive luxury accommodations, beautiful beaches, and casino?

The transformation process for the three new resorts will begin in the coming months, with the first Hard Rock-rebranded hotel in Cancun scheduled to launch in winter 2012, Puerto Vallarta in spring 2012, followed by a fall 2012 first-phase debut of Hard Rock Hotel Riviera Maya.  Each hotel will remain fully operational as an existing Palace Resorts property during the conversion process. Each Hard Rock Mexico location is a beachfront property that, upon its re-flagging, will feature all-inclusive luxury accommodations including in-room double Jacuzzis, dining, top-shelf drinks, 24-hour room service, live entertainment and more.

All three will offer Hard Rock’s signature Rock Star Suites and will showcase an extensive collection of authentic memorabilia from international and local music artists, while incorporating diverse music genres throughout.  Additionally, in keeping with the Hard Rock tradition, each property will host an ongoing schedule of live concerts, celebrity-driven soirees and other on-site events.

Hard Rock Cancun will offer 601 guestrooms, all featuring private balconies and water views; five restaurants, including a new Brazilian steakhouse; five bars and lounges; a spa with outdoor palapa-style massage areas; an expansive poolscape; and meeting facilities including a 16,408-square-foot convention center.

Hard Rock Puerto Vallarta, located on the beaches of Bahia de Banderas, near Puerto Vallarta in the heart of Riviera Nayrit, boasts 348 guestrooms, four restaurants, four bars, a new Moon Lounge, spa, two swimming pools, and 6,300 square feet of meeting facilities.

Hard Rock Riviera Maya will combine two adjacent Palace Resorts properties, Aventura Cove Palace and Aventura Spa Palace.  The former will offer 489 guestrooms, three restaurants including a new dinner theater venue, four bars, multiple pools, water activities and other family-friendly amenities including a unique teen club with gaming cabanas.  The latter, to be marketed to adults, will provide 777 guestrooms, four restaurants, four bars, numerous pools including a grotto pool that will become a nighttime club experience, and one of the top-rated spas in Riviera Maya featuring an extensive menu of services.

Top learn more and or book a Hard Rock All-inclusive room contact an agent at:

Holly@LatitudesWI.com Latitudes Travel  (414) 433-4873 or toll Free (855) 433-4870  www.LatitudesWI.com

About Hard Rock International

With a total of 172 venues in 51 countries, including 135 cafes and 15 Hotels/Casinos, Hard Rock International is one of the world's most globally recognized brands. Beginning with an Eric Clapton guitar, Hard Rock owns the world's greatest collection of music memorabilia, which is displayed at its locations around the globe. Hard Rock is also known for its collectible fashion and music-related merchandise, Hard Rock Live performance venues and an award-winning website. In addition to the two flagship Seminole Hard Rock Hotels and Casinos in Tampa and Hollywood, Fla., Hard Rock Hotels/Casinos are located in Las Vegas, Biloxi, Orlando, Chicago, San Diego, Pattaya, Bali, Macau, Penang, Singapore and Punta Cana. Additional hotel and casino projects have been announced including Panama Megapolis, scheduled to open in 2011; and Hungary, Dubai and Abu Dhabi, scheduled to open in 2013.  Hard Rock International is owned by Seminole Hard Rock Entertainment, Inc. For further details on Hard Rock Hotels and Casinos.

About Palace Resorts

With 12 oceanfront resorts overlooking sparkling turquoise waters of the Caribbean Sea or the tranquil Pacific Ocean, Palace Resorts sets the highest standards for five-star all-inclusive vacations in Cancun, Riviera Maya, Cozumel, Isla Mujeres and Riviera Nayarit in Mexico and Punta Cana in the Dominican Republic. Palace Resorts provides an exceptional experience for travelers, offering luxurious and spacious accommodations accentuated by their signature in-room double Jacuzzi®, nightly entertainment, off-site excursions, the Caribbean's most extravagant spas and premier Jack Nicklaus signature golf courses. Palace Resorts' unparalleled level of service and comfort found at each property makes them a leader in providing world-class resort vacations.