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Saturday, October 8, 2011

How to Build Traffic To Your Site Using Social Media

By John Stason

Your social connections can translate to site popularity if you only know how to use them. Think about it: All those connections mean real people that can translate to several things for a website: members, readers, a paying market, a free means for promotions and marketing. If you own a website, you can take advantage of your connections through social media to drive traffic to your site. Here's how:

Provide them with high quality content. It is very important for you to offer high quality content in your social media accounts. Make sure you provide information that would be useful for readers and that they'll reach each single word you wrote. With high quality content, people will think of passing this content to their friends and you'll have a large audience in no time.

Most online users in social media networks are looking for great and interesting content. This is the main reason why most of us check the internet for answers. If you want to make your website popular and drive traffic into it then you should offer great content to your social connections.

Usable content is essential. It is not enough for you to write high quality content, you should also provide your target market with a means of reaching the content you wrote. Content can easily be found and noticed if it is organized and located in the right place. Make sure your articles are easy for viewers to use and these articles should be optimized so that any online user looking for answers related to your topics will easily find your content.

Make yourself more visible. Even if you have hit your target market on your first article and managed to drive traffic to your site, don't stop. Continue writing and making your presence felt by your avid readers.

Update your submissions to different social media networks from time to time. Add this to your schedule and make sure to write more high quality content for your followers so that they'll remember you as someone who provides them with great content.

Through this, everytime you write a new article, people will get excited to read it and it'll get shared to other online users. After awhile, you'll slowly become popular among your target audience and they'll visit your website often.

Don't be shy to promote your content and website. Feel proud of what you have to offern and make sure to promote any new article or recent changes in your own website. Send emails to your target audience and mention the new things you have to offer. You can do the same on your podcasts or in articles you write for article directories.

Make sure you let people know who you are and what you have to offer. However, make sure you don't overdo it. Promoting your write-up or website too aggressively in social media networks might make you look too desperate. People are also more likely to be suspicious of your intentions if you sell yourself too hard.

Inspire people to interact. Although some would prefer their identity to be anonymous but then there are people who'd like to communicate with others online. Hence, you should consider creating an online poll, a comment box or feedback form for them to write their opinions or questions and make other people communicate with them.

It is not easy to use social media to drive traffic to your website but it can be done if you do it well. When done the right way, it is very effective and practical since you can drive traffic to your website with no cost at all except for time and effort in providing high quality content. Learn more on how to make use of your social connections in driving traffic to your site so you can surely take advantage of it.

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