Monday, October 31, 2011
Using Your Blog to Promote Your Own Services
If you want to earn money from your blog, the best way to do that is to promote the services you have to offer. The real challenge in this situation is to promote your service without sounding like a snake oil salesman. Use these tips to promote your services without feeling bad about the process.
Make sure you take good care of your blog if you're going to make it a tool to drum up new business. Once you introduce your business or services to your readers your blog begins to represent your business so keep this in mind at all times. You'll get no results from your blog if you aren't treating it to the level of serious attention it needs. Like many things in life you get from your plug what you put into it. Your blog won't be able to deliver the type of return on investment you're looking for if you aren't investing much. However, if you truly think that your blog offers you an opportunity to reach out to your target audience and build your business, then you will see results. Your services business will take a new turn and grow to the next level when you focus on your blog as a business asset more than anything.
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Set Up a Schedule: When you're a service provider, you'll see that a lot of the time it is really difficult to manage your time well during the day because of everything that you need to accomplish. A major benefit of running ads on your blogs is that your primary focus is only on creating quality content. When it comes to offering services, however, things are different--you need to spend at least some time working with customers and clients. This is the reason that you need a plan and a schedule to better manage your time, blogging duties and everything else you have going on. Focus more on quality rather than quantity, which will help you free up more time. Creating a specific schedule for yourself will free up some "mind space" because you won't have to worry about how many posts you still have to write or what those posts should be about.
Giving Away the Good Stuff: Many bloggers that provide a service on their blog have this natural inclination of holding back the good, juicy information for the paying customers. You have all the rights to sell information that deserves to be sold, but when you hold back the good stuff, it will get really hard for you to create a blog that matters. The more you give away for free, the more your readers will trust you for your content. Sometimes you won't want to share everything and that is totally fine. It is better, though, to focus on offering things of quality to your readers without requesting any sort of payment for it.
It's a lot easier to promote your own services through your blog when you use solid tips like those mentions above.
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