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Tuesday, November 8, 2011
How To Increase Online Sales By Making Sure The Shopping Cart Works
Developing an e-commerce website needs immersing into the client experience so that the consumer is taken closer to the checkout counter. But just as it is with a normal physical shop, there can be on-line shopping blow ups that will make the client abandon your page and cancel the purchase. Here are some blow ups and how to get around these.
Shopping Cart Malfunction. Have you been to a shop and used a broken shopping cart? It is really a nuisance to be rolling a broken down cart to lane 18 from lane 1 that even if you needed to get things at lane 18 you'd be so discouraged to do so. E-commerce sites that do not allow their clients to take an online shopping cart from across several web pages on the site will also infuriate their buyers until eventually the consumers will pull out from buying or abandon the page totally.
Totally Abandoning The Shopping Cart. When a consumer has already gone through the complete process of choosing products and adding products to the shopping cart, the website should not put anything in the way for the consumer to proceed to check out or the transaction gates. Sometimes it happens that buyers leave the cart and this can be mainly due to faulty check out or payment gateway.
Need For Speed On Page Load. Site owners have to have the mentality that on line shoppers are at all times in a rush, and for that reason, there should not be any delay in loading the page for items and for the checkout. This is in the same way shoppers at a physical shop hate time-consuming lines at the check out counter, and the cashier has to be expeditious in punching away on the POS to cater to as many customers as possible in the express time.
Totally Unclear Landing Page. Devote enough time to brainstorm with the web designer on designing the landing page. If you have a link from an SEO content about product A, then the link should lead web buyers to the Product A page on your website. It's like developing a smart shop layout. If your marker reads Product A on Lane 1, then you ought to have Product A indeed otherwise it will perplex and put off the potential buyer.
Take away these on line shopping blow ups during the web design and development phases and you will have a better probability of converting your site visitors and securing your transaction.
About the Author:
Click web design or SEO for more information on how to build revenue-making E-commerce sites. (8679). This article, How To Increase Online Sales By Making Sure The Shopping Cart Works is released under a creative commons attribution license.
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