Friday, December 2, 2011
Great Ways To Start Optimizing Your Web Site
If you're interested in search engine optimization but aren't sure where to get started, then this is the place for you. Search engine optimization is a great thing to add to your website. If you want to learn more, then read this article and apply the information you learn from it.
Today, the primary factor in determining your ranking on search engines is "relevant link backs", which is the quality and number of other sites which link to your site. To assess just how authoritative your site is, search engines count these links, and use this count to determine your ranking in relation to other sites with the same target audience. For optimum results, it is important that these link backs are relevant to your topic area.
Do not run afoul of the spam filters modern search engines use when you optimize your website. These filters - actually complex decision-making algorithms, analyze website content and flag pages for omission when they appear to be light on real content. To avoid this sinister fate you should limit the amount of search engine optimization tweaking you employ.
Use alt tags for images and span element titles to your advantage. Search engines look at a site's code, not what is actually visible to a user, so if your keyword is "cat" and there is a picture of a calico cat on your site, using an alt tag of "a calico cat" for the image will expose the search engine to your keyword even if the user never sees it. The title of a span element works in the same way.
Create unique content. You do not want to copy content from another person's website. Not only is it illegal, but also the search engines are smart enough to recognize duplication. If the search engines deem your copy as duplicate content, they will ignore it. They may even remove any existing pages of your site from their index. Avoid being ignored by keeping your content original.
Do not title any of your pages with general information. Even your welcome page should be titled with something relevant to your website. Doing this will allow a search engine to direct someone to your page without difficulty. It also lets the customer know that this is, indeed, the page they were looking for.
Instead of overlooking the power of search engines, your business should take full advantage of relevancy and online equity that can be increased through SEO practices. By choosing to follow the advice in this article, you will be better prepared to take the necessary actions needed to place your site at the beginning of search results pages.
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Posted by Staff at 12:22:00 PM