Web 2.0 suggests different things to different people, and there is no 1 explanation. Usually though, Web 2.0 means producing an internet experience that is geared to the consumer...it is more user-friendly, and more interactive than in the past. What exactly does that mean for web design? There are several basic, prevalent factors to web 2.0 design, and if you would like your website to maintain the expectations of your visitors then you need to know and implement them.
Less Is More The general school of thought behind web 2.0 design is simplicity. Web pages are clean and uncluttered, without any pointless components to distract the viewer away from the important information. Images and words are meticulously and sparingly chosen, and placed in such a manner that they can help steer the reader down the page in the direction of the action that you want them to take. And columns are generally kept to around 3, with each one having a distinct, straightforward goal.
Front & Centre Web 2.0 sites often sit centrally inside the web browser window, as opposed to being full screen or aligned to the left. Content material is balanced with lots of white space, for convenient reading and navigation. The top area stands out from the remaining portion of the web page, and is used for logos, branding and often for the main navigation. Other areas of the web page might be distinctly outlined as well, with the use of bright, bold color or white space. Many of these elements make the content of the webpage sit front and center, and make it easy for the readers to find what they're searching for.
Bigger & Bolder Web 2.0 design incorporates big, obvious global navigation which is simple to find and to select. It's clearly set aside from page content material, and is often formatted with a different shape, tone or color. Text links are clearly defined and stand out from the remainder of the text, so their function is unmistakable. Logos are clear and strong, usually being quite large on the page. Text can also be larger, with big text used to make important parts be prominent. Larger text is also better for people skimming, reading on small screens or on LCD screens outdoors, or those with visual impairments.
Web 2.0 design is focused on making your website clean, crisp and simple to get around. Significant content is effortless to recognize, textual content is not hard to read, and white space and carefully chosen colors divide the content into clearly defined areas. Overall, web 2.0 design is all about keeping sites easy to navigate, whilst still being pleasing to the eye.
About the Author:
Thinking of getting your website redesigned? Bird and Co is a creative company delivering innovative web design in Worcestershire. To view their portfolio pay a visit to http://www.birdandcocreative.co.uk/.
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