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Monday, February 20, 2012

Employing Google AdWords to Drive Traffic to Your Website

By Paloma Bjork

Highly targeted traffic is one of the key entities in the online universe. Any web site owner or administrator knows the importance of driving traffic to a site. The success of any site does not rely entirely on the website itself. You may have a terrific idea for a web site, offer an excellent service or product, or have an exceptionally designed site with superb content, but if you do not use the right strategies to advertise, your website wouldn't draw in the high traffic you'll need. Attracting targeted traffic is a task that should be taken heed of for any website to succeed or make a profit. Fortunately, there are internet-marketing tools that aid the website marketer to drive traffic to his website. One of the most significant, and effective, of these tools is Google's AdWords. AdWords is one of Google's advertising services.

How does Google AdWords work? Google is the largest search engine on the web receiving over 200 million queries each day through its various services. As Google is the most popular search engine today, webmasters are keen on having their websites achieve a higher ranking in the search engine results it provides. A high ranking can mean high traffic for that website. The search engine results page is also a great venue for advertisers to promote a product or service through ads and links. Consequently, Google launched its AdWords service, as a way for businesses to advertise products and services to a targeted audience. Google AdWords can guarantee instant traffic. In this service, Google displays relevant text based ads within its search engine results page termed as "Sponsored Links". Whenever a particular keyword is searched on, these relevant links appear in a separate section giving excellent exposure to the sites listed.

How would you use Google AdWords? First, you need to open an account with the Google AdWords Service. Then, you should indicate your target language and country. This is important as you wouldn't want your products advertised in countries where your service or product cannot be sold. Afterwards, you must now create an ad group. This requires designing the advertisement, choosing keywords and finding out maximum cost per click that you're willing to spend and determining bid amounts.

The most crucial part of building a successful AdWords campaign is choosing an effective title tag that can catch the attention of your target audience. The title tag, generally a short phrase, is the most important part of your AdWords campaign so make sure that it is attractive and catchy. You should describe the site clearly and accurately. The most effective promoting delivers a definite message to the target audience. With a clear message, you will be bringing in qualified leads, which may eventually convert to sale. Thus, the importance of selecting the right keywords cannot be overemphasized.

There are keyword variations you can adapt to reach more prospects. Using these varieties, misspellings and derivatives can help increase the chance of your ads being served. Broad match is targeting keywords in a loosely defined manner. Here, the ads appear based on the keywords that have been queried by other users as opposed to exact match, which calls for the keyword to match the query exactly. Meanwhile, a keyword phrase set to phrase match will only appear when the exact phrase is searched on. A negative keyword is helpful in filtering unrelated pages.

After you've decided on what title tag to use in your advertisement, you need to now define a budget in order to maximize exposure. Google AdWords recommend a daily budget for each campaign. However, you should determine a budget that is suitable and affordable. You should also find out the ideal cost per click. Google will offer a recommended cost per click, but you don't need to stick with this. Usually, a number one position isn't ideal as it can also draw in unwanted traffic and useless clicks. A number two position is more preferred as it can filter useless clicks and give traffic with a higher conversion rate.

To conclude, Google AdWords is a good method and tool in giving your web site maximum exposure. Nevertheless, Google AdWords shouldn't be your single marketing campaign. It will surely aid you find the all-important, highly targeted traffic you need.

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