Search This Blog

Thursday, February 23, 2012

Placing Your Adverts

By Rui Ludovino

If you have been using Adsense for a while you must have begun to ask yourself if there's anything you could do to improve your AdSense earnings. But before you go on experimenting with this and that setup you have to realize a couple of things about positioning. You have to understand that there is no guaranteed winning position that you can count on. That being said, the part above about experimenting is meant to be taken literally. You have to try as many setups as you can to find the solution with the greatest benefit.

But, of course certain places usually work better than others. Of course, Google recognizes this and they publish a "heat map" of how much revenue ads placed in certain portions of the page can bring you. Experimenting is often the best way you can discover what is more suitable for the sub conscious mind of your website visitors. Generally the most profitable ads are placed within the main content, usually above it. But there are exceptions as well. One known exception is having a news site or something similar to a new site. If this is your case, you will make more money if you place your ads at the bottom of the content, right before comments begin. This is because as users finish reading a story, they have a short moment where they're looking for something more to do. This is where your AdSense ads can offer them that something.

Also, placing ads to the left side of your page seems to work better almost all the time. Of course, this is logical because text is generally written from left to right (unless you come from certain countries where it's the other way around). People will finish a sentence and return their eyes to the left position, which means they have a higher chance of spotting your ads. Also, there are a bit more to this then just having ads visually in the right place. If you have more than one ad you have to worry about where they're located in the code as well. And there's a very good reason for this concern.

AdSense fills the ads in the order it finds them in the source. That means that if the first ad you have in the code isn't the one making the most, you may soon start to lose money. This is because if AdSense doesn't have any more ads and it will replace your space with public service ads or just leave it blank altogether. That means that, if you're unlucky, you could end up with your most profitable locations not having any good ads at all. The amount of ads you should place on your site is also one of the key. Too many ads will lower your click through rate, as visitors tend not to follow ads from the places where these come in excess.

Keeping track of how the users interact with your site will give you a better idea. Keep an eye out for where the visitors will be looking at your site most. This is generally the place where you want to use your first ads. Also try not to place ads in annoying positions as that can guarantee a lower click through rate.

Of course, you always need to have ads that blend in with your content and generally don't make the visitor's presence on your site an unpleasant one. The key is providing an enjoyable experience for your visitor, whilst generating revenues from their exploration. And again, ultimately the best revenue will be earned through a lot of experimentation. Be sure to use AdSense's channels feature and be on the look out for how certain ads in your pages are doing whilst altering the positions to better supplement your earnings.

About the Author:

No comments:

Post a Comment