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Saturday, April 28, 2012

Does the Positioning of Your Links Actually Affect the Effectiveness of Your Link Building Campaign?

By Brian Mulkey

There are certainly a lot of factors that affect the values of the links that are used on any link building campaign. Since link building is crucial for any online businesses to grow and be more productive on the internet, learning as much as you can about it is one of the best things that you can do as an online entrepreneur.

Now one example of the many factors that affect the values that your links have would be their positioning. Here are some things that you may want to know about the positioning of your links on the page that it is in.

When it comes to link building and promoting links, one of the most common approaches that people use would be blogs and articles that contain anchor texts that have links to their websites. It is on these contents where your keyword choice is used as an anchor text that contains the HTML tags of your links that lead to the website that you are trying to promote. In a way, this is where your keyword positioning would be able to affect the value of the links that you have from search engines. This is the main reason why it is really crucial for you to make sure that you are able to carefully consider where you are placing your links on your contents.

For example, any link that is placed near the top or beginning of an article is given more weight than those that are found in the footer. So does any link that is placed among fewer numbers of links on a single page, compared to those that are among many. In a quick sense, this is one way for search engines to ensure that the value of your link is based on the actual capacity of our links to attract the attention of people to click them. This is pretty much one of the ways that search engines defends from the over use of keywords when it comes to ranking a website on its list.

This is just one simple way that links are weighed by search engines, there are certainly a lot more of these factors and it would be beneficial for you to learn more about them. In the event that you are one individual that does not want to waste that much time on taking care of your own link building campaign, then you may want to hire some professional help. This way, you no longer need to worry about this aspect of your online business and pretty much be confident that you are going to get reliable and effective results as well.

About the Author:

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