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Friday, April 13, 2012

The Secret To Writing Effective Email Copy - There is No Secret

By Anthony Bartlett

If you subscribe to enough lists for enough years, then you will see all kinds of patterns and everything else in between. Over time a great many of them all seem to settle into a pattern. The relationship building stops and it becomes nothing but marketing emails. There are some powerful lessons in that for you if you want to do list marketing. Before you can make corrective actions for an unresponsive list, there needs to be some knowledge of the problem and the solution. If you are in business to make money, then it only makes sense to pursue the problem and take steps to turn it around.

Any kind of business, offline or online, will present you with lots of alternatives with Street Smart Profits from which you must choose. Perhaps one of the most challenging periods is in the beginning when confusion and doubt tend to run high. We are obviously all different, and some adapt more readily than others. Bear in mind that millions have gone before you, and you are capable of learning how to cope with new experiences. When it comes to fouling-up or committing mistakes, take a look at anything else you may do and you will see mistakes are totally normal. So bear in mind that it is much like a rite of passage for all those who embark in business. If you pay close attention to what transpires in this article, then you will be able to add significantly to your results.

Let's talk about your promotional emails, as opposed to your great content and value emails, because that is where things can get sticky. One thing that is really popular is the use of "the reason why" a particular email is being made. While it is important and sometimes really effective to offer the reason you're offering your offer but other times it might seem quite a lot like a weak excuse. The people on your list know that they will be receiving promotional emails from time to time. It's good to be clear about why you're offering what you're offering, it isn't good to make an excuse about the offer your making.

Along the lines of building relationships, that is what the personal type email copy can do. Not all marketers will request the first name for a subscription, but some still do and that is up to you. But no matter what you need to get closer to them in your emails, and you can do that by talking directly to one person when you write. Stories can really draw the reader into your copy while accomplishing other objectives. Stories that are well written can steer the emotions and plant ideas and feelings.

Keep the rules of good articles and content in mind when you are composing the emails that you want to send out. You have all of the same copy devices available to you for your email copy even when you're sending out text based emails instead of the HTML formatted emails. For example, your copy needs to be written so that it will be easily skimmed or scanned over. If they will fit in, your emails should include bullet points and short lists of relevant points. Then, later on, you can expand on those points to provide some understanding and clarity for your readers. If you are using HTML format, then once in a while add something in bold for emphasis.

How much testing do you perform in your business? If you do it, great, and if not then you really need to start using it as quickly as is practical. Here is an example, you can test something new with Push Button SEO in your email marketing by only mailing to half your list. Who will ever know why people in business do not do the things that will help them to make more money. Carelessness along with incomplete knowledge of certain things makes for a tricky combination. You will need to find a middle ground at least when you are in the early stages, and take action each day bit by bit. It really does not matter what you are doing in your marketing or advertising, you can easily think of small test scenarios that will provide valuable information. What many people do when they just want to get an idea about possibly using anything new on their site is test somewhere other than the home page. Before you roll-out your well thought out test, do not forget to track all that you are doing so you can interpret the results.

The whole game changes when you do email marketing and want people to take certain actions. So much is known about writing copy that works because decades of investigation has been put into it. When your audience can tell it is your from your writing, then you will have accomplished a lot. You can have power with simplicity and no aggression in your voice, and that is just one example of what is possible.

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