There are two major players when it comes to earning money online, Google Adsense and Amazon Associates. Is one of these programs a better way to earn money than the other or is a combination of the two best for your website? Read on to find out.
To start off, we will take a closer look at each program.
The Google Adsense program is arguably the most well-known way to earn money online. Though entrance into the program isn’t always the easiest thing to obtain, once accepted, you will be free to add their advertisements to any of your websites that meet the requirements.
Adsense is mostly used for adding textual or image-based ads to a website, but there are several other departments you may wish to look into like Adsense for search, games, mobile content, and video. Generally, Adsense advertisements are paid for on a cost-per-click basis, but there are also advertisers who pay using a cost-per-impression system.
Another well-known program that can be used to earn money online is called Amazon Associates. This program also requires approval to join, but is less restrictive and easier to gain acceptance to than Google Adsense.
Amazon is commonly used for linking to specific products like books, movies, and electronics, and works on a per-sale commission-based system. There are also generic banners that you may add to your website if desired, and a wide range of widgets such as search, mp3 clips, wish lists, and favorites.
To determine which program will work best with your website, it is important to examine the people who visit it. Are your visitors simply looking for information or are they planning to make a purchase? Purchase driven sites tend to work well with Amazon, while informational sites tend to work best with Adsense.
It is also worth noting that both programs can be used together on one site to maximize your potential income. This often proves to be the best course of action, especially early on, because it will allow you to see how one program performs against the other. You should always test various combinations and placements of the ads from each program if your goal is to earn money online.
Since both programs have a different set of requirements that must be met before acceptance, it is important that you seek out these requirements and implement them on your website before applying. Though you are allowed to reapply at a later date if you fail to be approved the first time around, it is always best to apply using a website that is up to program standards.
As you can see, both Google Adsense and Amazon Associates offer publishers several ways to earn money online. Whether you choose to use one program or both will depend on three things – acceptance into the individual programs, the type of website you are running, and the kind of people who visit it.