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Monday, July 30, 2012
How To Create An SEO-Friendly Website Design
Every time website design is mentioned, most people easily think of art-the appearance of the site, its colors, its pictures and videos, its layout, and other related elements. This remains to be true until now, but it is also important to know that there is more in design that meets the eye.
Designers today should be more technical in their approach. They should be concerned not only with how the users respond to their design but also with how the design is received by the search engines. Website owners who want to boost their web traffic and improve their search result rankings should consider restructuring their site and implementing strategies related to SEO. And they could do this best of course with the help of web designers that hold a specialization in SEO.
Web designers that also specialize in SEO know how to identify keywords and phrases that can work best for a website. They use these words and phrases to form ideas about the appearance of the website especially in terms of loading speed, interface, template, content layout, and whatnot.
Content organization will also be enhanced with new design. Search engines rely on textual content and do not fully comprehend photos, icons, flash presentations, and other related media. It is important to balance the appearance of textual and non-textual content so search engines can acknowledge the relevance of every web page.
Much of the design optimization that professionals should execute lies in coding tweaks. The tweaks, put plainly, make the website more readable to engines. These involve improving the robots.txt file, the sitemap, the tags, the page titles, and the meta descriptions; renaming the URLs using keywords and phrases; and ensuring that every page adheres to web standards.
Redesigning a website also entails a reassessment of content quality. Every website that is submitted to search engines should be appealing both to search engine crawlers and to online users. The content then, although richly peppered in keywords and phrases, should not sound like it is written more for robots than for humans. Site owners thereby should be open to either minimal or extensive content overhaul depending on the designers' findings.
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Posted by Staff at 9:00:00 AM