If you have a text heavy page and would like to add some visual components for a little variety, consider adding image or rich media ads from the Google Adsense program. Not only will image ads help to break up the monotony of the page, but they can also create a stream of revenue that takes very little effort to implement and maintain.
To add some image or rich media ads to your text heavy pages, you’ll need to be a member of the Google Adsense for publishers program. Applying is fairly easy to do and you’ll know whether or not you’ve been accepted after a short waiting period during which time a Google employee will assess your website.
Once you have been accepted into the program and are able to log into your Adsense account, you’ll need to create a new ad unit. Simply click on “My ads” and then “New ad unit”. From here, you’ll be able to choose from a number of ad sizes (larger ones tend to draw more attention) and set your ad type. To stop text ads from showing in your ad slot, be sure to choose “Image/rich media ads only” from the appropriate drop down menu. You’ll also be able to add custom channels to the ad unit to help you track its performance.
When you have finished creating your new ad unit, you will be given a piece of code that will need to be included in your page’s html wherever you want the ads to appear. Depending on the program you’ve used to create your website, you may need to switch to the HTML view before adding the code. Depending on your preferences, you can choose to display up to three ad units per page.
The main concern voiced by webmasters who have yet to add image ads to their pages is whether they will affect the page’s loading time. Because image ads must be sized at 50KB or smaller, most pages won’t see more than a negligible difference. All images and rich media ad content are also hosted on Google’s servers, so there is no need to worry about the ads filling up your valuable disk space.
Because text heavy pages often lack the necessary visual component to hold the attention of your visitors, it can sometimes be beneficial to add image or rich media ads to the pages. Doing so can both break up the monotonous look of the text heavy pages and help you to generate a little money at the same time.
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