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Friday, August 10, 2012

Google Is Raising The Bar With SEO: The Topics That Let You Know

By Cindy Ingram

Persistent algorithm improvements over the years only reflect Google's approach to SEO: forward-thinking and pragmatic. What works usually transitions to evolution and what does not work simply fades away. The reputable search engine's enormous success can perhaps be attributed to their daring demeanor in giving birth to revolutionary products and services for the digital consumer.

Who is affected by these recurring alterations and innovations? Well, practically everyone from the online world. But the bulk of added work goes to the huge of population of optimisers and marketers who struggle to stay up to date with Google's sudden gush of changes.

After creating a major online commotion with the introduction of Panda in 2011, Google yet again introduces a new set of updates and features that strive to enhance current SEO landscapes and of course, raise the bar with search engine optimisation. Because Google never runs out of innovative concepts, the Web marketer must always be up to date with the hottest trends. After all, responding to Google's fluctuating standards only means keeping up with all the recent updates. To devise an interesting SEO strategy, you should first explore current SEO trends to satisfy basic SEO requirements.

Here are significant SEO topics you must learn before you conquer the scene this year.

Retargeting Your Clients Google's Display Network comes up with another ad innovation with Google Retargeting. With Google Retargeting, the limits of online promotion are defied and client profiles are recognised. Instead of them finding you, you find them. Instead of just buying ads to attract your target market, you can follow your prospects or previous clients and show certain ads to your target audience, wherever, whenever you wish. The outcome? Better sales!

Social Plus Search Google has now revamped the SEO scene with the Search, Plus Your World feature. Previously accused of spiking up interest for its own social networking site Google+, Google highlights social media relevance by incorporating social signals into public web viewing. The Search Plus Your World feature is expected to highlight the role of personal results and social media in today's online context.

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