Mobile marketing may be a great source of major or minor income for you. This list of tips should put you "in the know" to become a successful mobile marketer.
One of the best strategies you can employ in your mobile marketing campaign is to create an app that stays relevant to your niche, and is packed with information that is helpful to your customers. Choose an App that is entertaining or that provides pertinent information. You can generate revenue from such apps in two ways: either by including links to your services and products, or just by selling copies of the app itself.
Be concise and user-friendly. Your customers should access the information they need in a few clicks. It is hard to type well on small, mobile keypads. Because of this you will need to keep the clicks and typing down to a minimum.
Send out coupons or offers to your customers via text or MMS. You can include promo codes with the coupons. The codes are then linked to your mobile site by using a tracking code. Coupons are a great incentive to attract new customers and to reward loyal customers.
For a great way to bring in customers and help your brand become more well-known, use QR codes in your campaigns. Using QR codes lets your customers get instant access to special offers, discounts, and coupons. They are quite user friendly and simple to capture on cell phone. QR codes let your reach your customers easily and quickly with relevant information.
Never randomly message your customers. Respect your customers' attention by always giving them useful content when you send out messages. Nothing can kill a good mobile marketing program faster than unnecessarily contacting your customers with frequent messages. Customers aren't looking for humorous, personal messages from a business they patronize. They're looking for valuable information and ways to save money.
Your main website absolutely must have a link pointing to any business-oriented presences you maintain on social networks, like Facebook or Twitter. If your customers know you have a presence on a social media network, they will check you out but they won't search.
Send out quizzes and trivia to customers who have signed up for it emails, and keep them mobile friendly. A quiz or a game popping up on their phone is more likely to engage consumers than a plain advertisement. Quizzes not only entertain your customers. If you construct them cleverly, you can make customer feedback part of your customers' responses, giving you valuable data you can use to serve them better.
Use short code that is dedicated. It may cost more up-front, but the additional protection it gives your brand can be priceless. Dedicated short code also offers you some legal protection.
Making a custom app for your business can be a good idea. Your customers can use your app to check for specials and promotions. You will not only see positive sales, you will also build your brand recognition. The cost of your app can vary, depending on your investment and the app's features. Consult with a professional to assist you in pricing it right.
Mobile marketing invites a world of possibilities, but when used improperly, it can quickly become an irritant. Use a methodical approach in using the tips learned from this article, especially if mobile marketing is new to you. You will likely see an increase in the size of your customer base and your profits.
About the Author: