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Wednesday, September 5, 2012

Google Penalises Websites Using Black Hat SEO

By Anne Austin

Search engine optimisation is an art of precision. All result-oriented SEO campaigns are fundamentally congruent and interrelated to be part and parcel of a business marketing equation that works.

Interestingly, web pages that seem to be ranking successfully have the crucial elements: relevant content, indexable pages, search engine-friendly page architecture and powerful website design.

Another question that begs answer is this: are there specific techniques that can do damage to your rankings? Of course there is! Google previously delineated methods that can potentially affect your online rankings.

Listed below are black hat SEO tactics that might get you in a dliemma:

Keyword stuffing is without doubt a mistake. The keyword density is in fact a thing of the past, a myth that focuses on excessive dilution of keywords. The danger of this black hat method is that stimulates you to settle for a copy that sounds awkward, robotic and ultimately, irrelevant to the users.

Unnatural link acquisition is more serious than what you think. Manipulating your link acquisition operations through paid links and reciprocal links is disadvantageous for your website, mainly because search engine algorithms today are formulated to detect anything that looks suspicious. Once you are caught, expect a penalisation that is painful for you to remember.

Do not hide content from your online users. Are you showing content to crawlers but not to your site viewers? Such deed, referred to as cloaking, is a direct violation of Google's guidelines. Some websites take cloaking to another level, and even use similar hues for the text and background elements of their website.

Refrain from issuing duplicate content. When writing content, always emphasise originality. Google hates anything copied, and might even go as far as, endangering your ranking position to teach you a lecture.
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