If are unfamiliar with what all web design is, you definitely are not alone in this thought. There are many people who either do not know what exactly web design entails or how important it is with promoting a business. Read this article to obtain a good background about the subject.
It is important to hire a web design company that will take payments that are split up over a certain period of time rather than being paid in one lump sum. This will give you peace of mind that the company will do a great job because they are going to want to receive the remainder of their payment and know that they will not unless you are happy with the finished product.
Personalize your site. Your clients want to feel comfortable with you, so use testimonials from trusted customers, as well as photographs of people. Building trust with your customers is very important, so be sure to let them know you personally care about the product or service you are providing them.
A good tip for all web designers is to choose whatever development platform you use, extremely carefully. All development platforms are not created equal and there are some, such as WYSIWYG, that are not nearly as reliable as other platforms. Make sure you do your research before deciding what to use.
Avoid using animated GIFs on your site. These were popular in the late 1990s, but newer technologies have replaced the uses for animated GIFs that were actually useful. Animated GIFs are low in quality and large in file size. Use static icons for page elements and actual video files for complex animations.
Do some keyword research. While your main focus should always be on providing your customer with relevant and current information, you first need to work on gaining a customer base. Understanding what keywords will bring people to your site from a search engine is a needed step to becoming a successful site.
If your website requires a professional feel, you should utilize standard fonts such as Arial or Times New Roman. While fancier fonts may look appealing to you at first glance, more often than not, they will make your visitors feel that your website is less than professional. This is true for font colors as well. Stick to black text as much as possible. Do not color the text in random colors such as green or orange.
Don't use OnExit popups on your website. This tactic is mainly used by internet marketers who are trying a last-ditch attempt to get a sale. Word about these kinds of popups get around, and they will kill your reputation as a marketer. Mozilla has even taken steps to suppress the text on these popups, citing security risks.
Use good software to help you with each aspect of designing your site. Software does not need to be expensive, or cost anything at all, for that matter. Check out the variety of free, open-source software available to you, including GIMP, Audacity, Skype, FoxItReader, and more. The quality of your pages will benefit from all the tools at your finger tips.
The general idea here is to get the gist of web design, not to become a pro overnight. Once you start to learn about a few different tactics, you will understand the concepts behind web design and will be able to translate your knowledge into tangible design features. Check back with these tips if you've had any difficulties.
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