Historically, tribe marketing has meant promoting products and services within a particular social group, like promoting only to stay at home moms or to disabled veterans. The idea has been to extend results by making your marketing fit within a tribal community better by conveying the same language, if you will. But online tribe marketing means something absolutely different.
It's insignificant if your business is offline or internet based. The point of every business aiming to earn a profit is to gain massive exposure for their products and services, resulting in generating an increased quantity of sales.
One very effective offline strategy has been to create an advertising or marketing cooperative. Here's where you join together with other non competing players, dividing the expense and rewards of a joint promotion.
Today, thanks largely to recent technical advances online, you are now able to leverage tribe marketing. You may literally team up with dozens, hundreds, even thousands of other web based marketers which decreases advertising costs. This will significantly raise your exposure online through social media syndication.
The wizardry driving the tribe marketing concept is one of group cooperation. You share and promote each member's content as planned and, in turn, they share your marketing messages when you publish new ones. The content is distributed immediately through various social bookmarketing sites, forums, Facebook and even Twitter.
To make use of this new tribe marketing strategy, you'll need to understand the auto syndication model.
Back links are the reason why web pages, blog posts and videos rank on the main page of the major search engines like Google, Bing and Yahoo. Tribe marketing is set up to mechanically distribute your content to each tribe member's social media sites. This causes a large rush of backlinks from all around the world, which is very critical.
Also, since your content is actually being shared via real individuals marketing accounts, you can bet that your message will be read and acted on by real individuals too. Your content will actually be seen by potential prospects and customers, driving masses of traffic.
Each member of your team is a marketing pro, who is looking to increase their profits, so perhaps a new JV or affiliate marketing arrangement is in order. Remember to think relationships and think cooperation.
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