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Wednesday, September 5, 2012

Why The Call To Action is Important and Improving it For More Sales

By Addie Hollands

When you're marketing a product on the Internet, the most important thing to consider is how you're going to get your target audience to take action. But we all certainly know what happens when that action does not happen; there is no sale and life is not good. People are a great deal more net and marketing savvy now then they were ten years ago. This article is about the call to action, and there are many ways you can do this as you will see.

While the call to action is important, it will only work as good as all the other parts of the sales copy. You will see excellent results with a call to action that is placed among your incentive offers. The effect this has can be impressive when you couple a strong call to action with a good graphic nested with meaningful and desirable incentive offers.

For people to respond to your button, you have to make it seem very important to do so, which can be done with very effective wording.

You have to make them feel that it is urgent to click on these buttons. If a person does not click quickly and wants to think about it some more, then the likelihood of you getting him to click will decrease, which is why he has to do it now. This strategy works like a charm if you are selling products that are not that expensive, discounted or free. However, if your products are not affordable, then this little trick may not work. But, if you are good at making people think that they have to take action, then this strategy might make you very profitable in the long run.

Driving traffic to your website is just one part of the equation, and getting them to convert is another equally important part of it. When you have an attention grabbing call to action button at your expense, you will see that your visitors will be more responsive towards your offer. Then they won't be too hesitant or apprehensive about moving ahead, as they would already be comfortable with it. You can improve your conversions and also serve to make your site more sticky with various calls to action.
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