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Tuesday, October 23, 2012

How To Choose The Best Website Colors

By Alexis Cox

Several factors must be examined before website designers formulate a valuable web design. Many website designers, however, make the mistake of overlooking one critical aspect of the design process: color selection. Although color is perceived as a totally ignorable element, the truth is, it plays a primary role in enhancing the aesthetics of a design. Colours enrich the look of a website and lend it the correct mood that can influence the current emotional state of most site visitors.

Several studies have proven that color choices impact the subconscious state of people. If web designers wisely utilise the potential of color psychology to craft emotional influence on online audiences, they have better opportunities of formulating web sites that aren't only visually appealing, but also emotionally moving. So how do web designers pick their colours? Well, the selection method relies on several elements:

Target audience. Color schemes should also depend on the age profile of site visitors. If the site is for the youthful, children and teenagers, web designers must play with the use of colors like red and yellow for a more energetic site atmosphere. Conservative hues such as brown and grey can be perfect for more mature audiences.

Branding. At times, web designers plan their color schemes based on the client's brand. For instance, a client that uses green and yellow for its logo can expect the designer to conceive a website colour scheme that is close to or almost related to the logo's colors. Designers strategically choose colors that remind customers about the brand. A Chinese restaurant's website may usually be colored with red because it is associated with memories of a typical Chinese resto ambience.

The approach to site design must never be boring. If there's a need to revamp your website's visuals, seek the help of expert web designers in Singapore.
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