Are you looking for a Milwaukee Toyota dealer? If so, you came to the right place. For information on a number of Toyota dealerships in the Milwaukee area, visit this page on Toyota's Web site. Did you know that the Toyota Camry was the number one seller across metro-Milwaukee for the month of September 2012?
The following is taken from a group paper submitted by its authors on October 17, 2012
for a class assignment. The authors of the paper are currently pursuing a master of
science in management degree from Cardinal Stritch University in
Milwaukee. Aaron S. Robertson authored the following section.
A Brief History of Toyota
The history of Toyota is a long and storied one, a complex and interwoven tale of ideas, innovation, divisions, global expansion, and corporate takeovers. Toyota can trace its roots back to Sakichi Toyoda, a Japanese inventor, who founded Toyoda Automatic Loom Works Ltd. in the 1920s. Originally in the business of designing, manufacturing, and selling a number of manual and automatic looms, “…the company is one of Japan's larger integrated manufacturers of textile machinery, producing both weaving and spinning machines, and the largest domestic manufacturer of forklift trucks” (Answers.com, n.d.). Toyoda Automatic Loom Works entered the automobile manufacturing business in 1933 when it created a division for this purpose, and Loom Works continues on today under the name Toyota Industries (New York Times, 2008).
Toyota Industries, “…manufactures engines for Toyota Motor Corporation passenger cars in addition to diesel engines for the industrial vehicles it produces, which are marketed under the Toyota name” (Answers.com, n.d.). Toyota’s first vehicle, a truck designated as the Model G1, was built in 1935, the same year that its first dealership was established, as well. Production of its first passenger car, the Model AA, began the following year. It would not be until 1957, 21 years later, that Toyota was first introduced to the United States with the Crown model (New York Times, 2008). In 1984, as part of a joint venture with U.S.-based General Motors (GM), Toyota opened its first U.S. assembly plant in California, and the company introduced its high-end luxury brand, Lexus, to the U.S. five years later, in 1989 (New York Times, 2008). The company introduced the world’s first mass-produced hybrid vehicle, the Prius, in 1997, and, since 1998, has come to acquire either majority stakes or significant minority stakes in firms such as Daihatsu Motor, Hino Motors, Isuzu Motors, and Fuji Heavy Industries, the manufacturer of the Subaru brand of vehicles, among others (New York Times, 2008).
2011 witnessed a number of noteworthy milestones for the company, particularly in the U.S., where it sold its one-millionth Prius; reached 25 years at its manufacturing plant in Georgetown, Kentucky; and expanded overall vehicle production, leading to the creation of some-2,000 jobs, largely at a new plant in Mississippi (Toyota Motor Sales, U.S.A., Inc., 2012). Toyota’s growth remains strong, with sales in September 2012 up approximately 42% since the previous September. The Camry was the third top-selling model in the U.S. in September 2012, and it ranked first for that month in the Milwaukee region, where this team of students is from (Halvorson, 2012). Furthermore, it was reported in October 2012 that Toyota had sold 450,000 more vehicles during the first nine months of 2012 than GM (Krisher & Kageyama, 2012).
Answers. (n.d.). Toyoda automatic loom works, ltd. Retrieved from http://www.answers.com/topic/toyoda-automatic-loom-works-ltd
Halvorson, B. (2012, October 13). September sales exceed expectations. Milwaukee Journal Sentinel, Classified pp. 1, 4.
Krisher, T., & Kageyama, Y. (2012, October 27). Toyota’s global lead widens. Milwaukee Journal Sentinel, Business, pp. 11A, 12A.
New York Times staff. (2008, February 10). A toyota history. The New York Times. Retrieved from http://www.nytimes.com/2008/02/10/business/worldbusiness/10iht-10chronology.9900084.html
Toyota Motor Sales, U.S.A., Inc. (2012). Company history. Retrieved from http://pressroom.toyota.com/corporate/company+history