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Sunday, October 28, 2012

Take the Next Social Media Marketing Leap

 
 
By Melisa Guzzi
 
The very nature of interpersonal interaction has been altered thanks to the rise of social media. People go on Twitter and Facebook to post content that is made by them or someone else. Appropriately used, social media can revolutionize advertising. Use the tips in the article below to advertise your business through social media.

Make your headlines pop. Many times, on social media sites, the headline is all people see when you post. Make your headline so compelling that readers cannot help themselves -- they just have to click! A headline can make or break you, make it good.

When dealing with social media marketing, you have to keep track of everything you are doing. You will want to keep track of how much traffic you are getting to your website and how many unique visitors each day and month. Figure out which actions gained you the most action, and then repeat those strategies. You are not going to know whether social media makes sense for you if you fail to track results.

Tie your social media blog with LinkedIn for more marketing power. The easiest way to accomplish this is by adding a button to share your content on LinkedIn to your blog. Your followers can then share your blog with others that visit their site. With 100 million users, this can be lucrative.

At the end of any blogs you have, make sure to add a "Like" button linked to Facebook. Having immediate and easy access to this "Like" button will make a consumer more likely to click on it. Anything that makes it easier on your reader makes it more likely that he or she will come back to read what you have to say.

Let everyone on your email list know that you are on Facebook. If your business has been online for any length of time, it probably already has a mailing list. Put it into play by sending a Facebook link to all of those people. That way, current customers can locate you.

Social media marketing may be widely popular, but that is no excuse to jump onto the wagon without developing a plan. Spend time getting to know how it works, create and outline, and then get yourself ready for any common problems that may arise. When you take a step back and try to truly understand social media marketing, then you can become that much better at realizing its promise.

Use paid advertisements that social media sites offer. It is often cheaper to advertise on social media sites than it is elsewhere. It also gives you the added ability to zoom in on the type of customers who actually want your product or service. For example, social giants like Facebook and MySpace offer great-targeted advertising options that will help drive your CTR through the roof.

Social media sites are a great way to build interest in new products or to get pointed feedback on past products. Many people like to have their voice heard and will enjoy sharing their opinion. Most social network users are not shy about detailing their wants and needs, and it will not cost you anything to listen.

Want your customers to check in from your store? Set up a Facebook place and give your users a reason (an amazing discount) to check in and visit. Make a Facebook page for your business, and give customers a big discount if they are able to present to a cashier an updated status message that mentions your business. You can also make use of similar features with other sites, like Foursquare.

Make the most out of your marketing campaign in social media. Use Facebook, Google Plus, Twitter, and other social media sites. If you target your efforts, sharply tailored initiatives can be crafted, increasing your chances of expanding your business and getting more sales.

Allow people to post the material that you post for social media sites. For instance, that "Re-tweet" feature is a great one to have. A prominently placed button makes it very easy for readers to syndicate the content on Twitter. This can greatly increase your exposure.

For quick turnarounds, configure your company's Twitter feed to automatically tweet posts from your blog. You could also post links to influential, interesting bloggers' content. Your readers will thank you for the great links to high quality articles, and your fellow bloggers will really appreciate the extra traffic to their site.

If you are not a whiz at formatting, think about making the next thing you write for a social media site into a list. This allows you to work with a more manageable and effective approach; lists make it easier to prioritize and quantify content. Social media users usually skew younger, which means they will be very appreciative when information is delivered in an abbreviated fashion.

Try offering deals exclusive to followers on your social media sites. You should offer them something they are not able to obtain elsewhere. For instance, running a prize drawing for your followers will always generate positive responses. Alternatively, you can add in a special discount for followers for a limited time. You can also make announcements only on your social media sites.

Social media is changing the way people communicate with each other. Twitter and Facebook let people share almost instantly. Thanks to this power, you can easily gain lots of customers by advertising appropriately with social media. You need to learn how to use this powerful advertising tool to succeed. Keep these tips in mind, and your marketing will be very successful.
 
About the Author:
 
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