Having been working in online marketing for a while now, I have gotten an idea for how things are done in this field. The biggest question I think you always have to worry about when trying to come up with an advertising campaign is what the hook is. Without a strategy of how to market a product, you are not going to succeed in this field.
In the lead-up to a brand new product, you need to enthuse the consumer for what the product might be and what it can do (Apple is a master of this type of advertising). It's critical that you don't reveal much about what the product might be. Give them small little hints right up until the day of the announcement for the product, so that the potential users have a rationale for their excitement.
Right when you about to indicate exactly what the product is, the most important thing to do is wow the people you are targeting this product to. I would recommend trying to do a video in the style of a big budget movie that makes your product out to be the most important thing in the history of the universe. Hype is very important because it generates a sense of excitement with your potential consumers. They will be out in full force on day one to buy your client's product the day it is released.
As someone who works for an online marketing company you don't want to have your campaign just end by unveiling your product, the work is only just starting. Creating Facebook and Twitter accounts for your products are also important, you could also use those accounts to run contests giving away your product as gifts. Those accounts can be beneficial once the product is out on the market to look at any positive or negative reaction to it. You can use the comments on social media to change how you want to advertise your product or what can be done to improve the quality of it. Encouraging user feedback is key to making any product a hit with consumers.
While the world of online marketing can be tough, if your product manages to become a hit with the customers you are targeting that will provide tremendous benefits for your company. Just focus on the right strategy to reach your base, while you will encounter failure from time to time in marketing. you need to be place the needs of your consumer. Know what the consumer desires when considering ideas for your initial ad campaign.
About the Author: