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Monday, December 31, 2012

Increasing Your AdWords Quality Score - Facts You Should Know

By Ronda Chareunsri

Driving targeted visitors to your site is really about being aware which approaches will be most suitable for you. Making sure you have a good AdWords Quality Score is imperative if you will be or are using Google AdWords to drive traffic. Your Score will increase if your campaign is deemed to be effective according to this system used by the AdWords program. A high Quality Score offers multiple benefits, including a higher number of clicks at smaller prices. The tips contained in this article can be used right away since they are simple to apply and they will help you boost your Quality Score.

Check Your Keywords: Many Adwords users tend to put in keywords that are relevant, but also so broad that they don't provide good results. When you have this kind of keyword, you'll generally get lots of impressions but few click-throughs, which means they're not performing well. You should filter out any such keyword, which may or may not be broad. It's best to filter out any keywords that you see are producing a large number of impressions despite an unimpressive CTR. If you want to improve your Quality Score, as well as the profitability of your campaigns, you have to keep close watch over your keywords.

You can reduce your bid on keywords that are proving to have a low conversion rate. You will thus be improving the results you get from well-performing ads by increasing the amount of money you pay. This will not only increase the position of your ads and get you a higher clickthrough rate, but it will also positively affect your Quality Score. Create Relevant Copy for Each Group: Every ad group that you create for your AdWords campaign needs to have a relevant copy. When readers, or Google, sees your ads, they should see text, keywords and display URLs that go together seamlessly. Otherwise, people won't be clear about what your ads are about or what you're offering. By making your ads very relevant, you'll be improving your CTR, as people will find your ads very clear. The relevance of your ads, then, plays a large role in determining your Quality Score, so don't overlook this.

Identify Areas of Improvement: You'll always find areas in your campaign that can be improved; the AdWords Quality Score tends to fall below the line sometimes without any clear cause, which is why you need to take the necessary steps to find it out. Sometimes, you might get a bad rating even if you are taking care of everything, which is quite natural. When things get to this stage you need to check the "Details and Recommendations" section inside your AdWords accounts because it provides a lot of valuable information and you can find it shown as a magnifying glass next to your keywords. Even though there are many different factors that influence your Quality Score, taking this step will give you a lot of clarity.

Build a Decent History: You need to improve your Quality Score consistently if you want to get the best possible results from your AdWords campaigns. This is due to the fact that Google uses historical data from your account to calculate the overall Quality Score. So, you need to make sure that your account looks good and has a nice history. You will have more benefits like this than people whose accounts are new or have had issues. This proves that patience does pay when you are working with AdWords. As long as you are doing the right thing at the right time, it isn't hard to take care of your AdWords Quality Score. However, it will take a while to get your Quality Score up and enjoy the advantages if you are only just beginning. You will find, in time, that a really good Quality Score will be more than enough to help you generate great, relevant traffic that converts easily as well.
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