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Monday, December 31, 2012

Insider Content Marketing Strategy

By Brian Jones

Executing a great content marketing strategy may actually be the answer you're looking for to help drive more quality traffic to your site, build your list and make an increased amount of sales - without dividing future clients.

The idea is easy. Instead of blanketing the known universe with pretentious commercial advertising campaigns and making an attempt to interrupt peoples lives in the expectations of making a much-needed sale, the goal is to provide handy information that is both appreciated and valued by those that are actively looking for an answer to their problems.

What's Content Marketing?

Content marketing means actively creating, publishing and promoting value-based content (think blog posts, articles, white papers, and educational videos) in such a manner as to draw in possible clients who are actively searching for your product, service or business venture now.

In other words, a great content marketing strategy would seek first to understand precisely what your first target market is actively attempting to find, making content to reply to that voiced need in the market place and then promoting that content so it can be found easily.

Then, once you have caught their attention and they have engaged in your content, the first goal is to obtain opt-in permission to deliver your "marketing content" over an extended period of time. This gives you the opportunity to engage in a trust relationship, and the repeated exposures multiplies the opportunity to make a sale.

Content Marketing Strategy - the Foundation

There are plenty of ways to profit with a good well-planned content marketing strategy. You can publish and educate through your blog, produce video tutorials, write email newsletters, draft white papers and offer a range of free reports or straightforward tools. Yet unless you know what, precisely, possible clients are actively looking for... You will have wasted your time.

The hidden key to implementing a successful content marketing strategy is to put yourself in the customer's shoes at the time they have an active want or need to find out more about whatever it is you offer. Then look for methods to shed light upon and improve her life without recourse. Meaning do what you can to unreservedly offer incredible value first before asking for the sale.

Now, online this means using the same words and phrases in your marketing content materials that customers use in their search queries. Then optimize and push your content to help it rank really high on the organic search site results so it can be easily found.

Content Marketing Strategy Reviewed

Content drives the Net, and your potential customers are consistently trying to find information that unscrambles a difficulty they're now having. They aren't trying to find an immediate selling spiel. The trust, credibility, and authority that content marketing creates knocks down sales resistance, all while providing a baseline intro to the benefits of a particular product or service. It puts you in the position of being a trustworthy counsel versus an abhorred salesperson.

The individuals, businesses and network marketers that are having the maximum success online in terms of lead generation and sales tend to take an approach that involves a high proportion of valuable content that seems to present no overt sales agenda, mingled with regular promotional messages. Maybe it is time you step up to the plate and execute your own content marketing strategy to take advantage.
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