Search This Blog

Monday, May 21, 2012

Tips on How to Sell to Horse Owners

By Ruth Williams

The world of equestrian enthusiasts is vast, nonetheless it is a tightly knit community. With an array of different sectors making up the market, your potential customer pool is huge. The worlds of horse racing, dressage, show jumping are reliant on vets, food suppliers and experts in apparel. Whatever your equestrian business, you need to know how to write a winning sales pitch that works in this industry.

For those who are just setting up an equine business it may be a daunting prospect of how to sell to this market. What works, and more importantly what doesn't work when it comes to sealing the deal? This article features some of the most effective methods of marketing to horse owners and those involved in the horse world:

An Online Presence

Business websites have long replaced listings in the Yellow Pages. You need to have an online presence in order to be seen by our technology reliant world. Your marketing message still needs careful consideration to convert those website visitors into leads. You need to highlight the benefits of your company and what you are offering. And it's easier than you may think to do this with your website.

A experienced web design company which understands the equine world will be able to save you time and money by implementing effective designs straight off. Such companies will have the skills and knowledge to enhance your brand, promote your USP and portray you in a positive light.

Events and Trade shows

For horse related products and services this is a great way to get your business noticed. Such events are packed full of potential customers so it's important you know how to make the right impression.

You can do this by making the most of exhibition stands and showcasing your products and services in their best light. You can make the most of your stand by including graphics which will give impact to your products and brands, lighting which will highlight what's on show and if applicable some audio or music to create the mood or atmosphere.

At The Races

You don't need to be directly involved in the world of horse racing to make the most of a day at the races. If you sell horse feed, rider clothing or almost anything related to horses, you should be marketing your products at events like these.

If your stand has a good foot fall then you could receive more stands visitors in a few days than you might have had vistors to your website over a few months. Nothing beats speaking with customers directly.

If you know your business well enough, selling to the equine world can be straight forward. As with any business, time should be spent analysing who your target market is. If you use the marketing strategies outlined above you will be on the right track.

About the Author:

No comments:

Post a Comment