Before you sit down and start to write, it’s important to note that writing for a blog is different than writing for other mediums such as academia or the press. That being said, what type of content works well with blogs? Where academic papers and press releases lean toward the more formal side of the spectrum, blog content tends to be more informal and sometimes even personal in nature.
This does not mean that blog content should be badly written, however, because poorly thought out or grammatically incorrect posts can have a negative impact on your visitors. Blogs with well thought out and easy to read content tend to have more followers than ones that do not.
To increase your readership, you’ll want to write informative and engaging posts that will encourage your visitors to leave comments and share your blog with their family and friends. The more engaging your blog’s content is, the more people will hear about it. The more people who hear about your blog, the more traffic it will eventually get.
Now obviously blogs are very diverse in scope and overall objectives, so what works well on one blog may not necessarily work on the next. If you are unsure about how you want to go about writing for your blog, feel free to test out different writing styles or levels of formality and see what works best for you and your visitors.