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Friday, June 15, 2012
Tips For Becoming Successful At Email Marketing
Many people are intimidated by the concept of email marketing. But, if you spend some time learning how this effective marketing method can work to your advantage, you will see the potential benefits email marketing can offer.
Do your best to create emails that are personal. As with marketing in general, the more personal you are, the more likely a customer will trust you and work or purchase with you. An example of this is including the reasons that they signed up for your emails if you know that information.
Use a consistent and persistent strategy in your email marketing campaign. While persistence is key, you should also make sure that you're targeting the right customers, or it won't matter much in the long run. If you're persistent with people that aren't interested, they will just get annoyed and that's a waste of time.
You can make shopping on your site easier by using subscription information you got from your email list. If a customer uses an email link to visit your site, use their subscription information to pre-fill as much of the purchase form as possible. This makes things simpler and increases the chance that they will make a purchase.
Your subject lines should be brief and to the point. Subject lines that have more than 60 characters are less likely to grab the attention of readers. If there is no way around using a long subject line, be sure that you mention the most relevant information first so it is not eliminated when it gets to the recipient's inbox where it may be truncated.
Remember that people are depending on mobile devices and smart phones more and more every day and they may be accessing your emails on these things. You'll have much less screen area to work with on these types of devices. Recognize the constraints of mobile devices and always be sure that your emails can be easily read, regardless of such constraints.
Using a double opt in strategy for your email marketing strategy is the best way to see if your customer is truly interested. This helps to ensure that the customer is legitimately interested in receiving your emails. It also helps to keep your business emails from being viewed as spam.
Prior to emailing a customer, get their consent. When you email your customers without asking them, they may think you are a spammer and not read them. In addition, many people will opt out of your emails, preventing them from receiving any future mailings, and you even risk penalties from your service providers if you end up being labeled as a spammer.
As this article went over, email marketing campaigns should have an integrated grouping method. Using the various needs of your consumers can help you give them relevant messages so that they can act upon them. Use the tips you've read here to create amazing email marketing campaigns which work.
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Posted by Staff at 8:01:00 AM