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Thursday, November 15, 2012

An Online Marketing Company Could Help Nintendo

By Rob Sutter

Nintendo is undoubted the godfather when it comes to the video game industry. The company has been around since before the 1900's as a playing card company and has developed into a mammoth company that specializes in video games featuring the world's most notable characters. Having said that, though, I can't help but feel like Nintendo hasn't been able to keep up with the times as we know them today. It's difficult to say but Nintendo has become detached and an online marketing company could help them regain lost fans.

To me, Nintendo is like that grandfather who would show you silly parlor tricks when you were a child up until your eventual adulthood. Yes, seeing him pulling a quarter out behind your ear was amusing back then but it has certainly lost its luster with age. Nintendo is that very grandparent and it's kind of embarrassing to see it try to find its way around social media. It's a noble effort but it does little to help the business in that sense.

When I set my eyes on the Facebook page of Nintendo, I feel like an online marketing company needs to be hired. To put it bluntly, I see little outside of news on the page, which makes me less engaged in posting or sharing out a thing. Maybe I'd be more invested if a questioned was posted directly to users like, "which game set for release next month are you most excited about?" Tactics like this are ones that Internet marketing firms like fishbat would cite as those able to boosts likes and followers.

If I were doing business on Nintendo's behalf, I'd like to use the Facebook page to hold contests. These would bring in new fans and increase the involvement of existing fans on Nintendo's social media page. There are pages which will not allow entry into contests unless the pages themselves are liked without question, so a small amount is gained, if not much. A winner would be chosen in a sea of many, granted the answer itself is correct. These contests can be done by month, every two months, or in any preferred intervals.

Nintendo shouldn't have to remain locked in the past, no matter how long it's been around. The company has enough resources in that they could gain younger workers who know a great deal about social media in comparison to veteran workers. The contest proposal would undoubtedly possess a deal of risk if high-profile prizes are at stake. Even with that sense of risk that comes with it, I don't doubt that it could be one where Nintendo would benefit and it would pay itself off in the long run.
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