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Thursday, November 15, 2012

Websites That Make An Impression

By Randolph Morris

There is a common advice for business owners and business professionals who want to explore the online business context: put a web site so you can earn more.

The concept of establishing a website is oftentimes perceived by aspiring Internet entrepreneurs as simple and effortless. Little do they know that establishing a web site is a lot of hardwork! Truth is, numerous entrepreneurs are stunned when they find out that their web site is not doing any good to their business.

Might there be a reason for this? Of course there is. And the website is one of the reasons for the failure. Due to all the rush, excitement and thrill, the majority of of online entrepreneurs and marketers forget the basic rule of Internet marketing: create a website that sells! Without this appeal to sell, your web site is no good.

When creating a website, always make sure you are guided by the demands of your visitors and potential customers. Stick to the golden rule, and that is to prioritise benefits, not features. Truth is, websites that sell the most are those that provide a compelling answer to the common consumer question: what's in it for me?

Opt for high quality images that display meaning. Only these visuals can pretty much amplify your marketing approach. One proof to this is a broad array of studies that seems to bring out the correlation between effective visuals and human emotion. According to these scientific studies, visuals, especially meaningful ones, can be used to elicit positive human responses.

Narrow down consumer choices. In marketing, there is a term called choice paralysis. This incident occurs when a consumer is presented with many choices and he or she ends up having a difficult time deciding what to buy. To make things easier for your customer, show the product, offer a free trial and outline the benefits.

Keep navigational structures simple. Your customers do not have the time to look for information so you must make the aspect of web development as user-friendly as possible. Make it easy for them to navigate, and always let them know the next step.

If you want a good site design that promotes your business with a bang, seek the help of a website design company in Singapore. A design can help you come up with a strong, formidable website design. 
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