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Monday, December 31, 2012

Setting Up A Search Engine Compliant Website

By Earl Gardner

Type in web design in Google and you'll come up with millions of web pages from all around the globe offering web design services. So how will we go about choosing a web design company that offers websites that are not only well designed but equally vital, a website that ranks well on leading search engines? A lot has been written on web design that sell products and services but relatively few web designers know how or are even worried about developing websites with the basic elements required to give your website a headstart on ranking on the search sites. Here are 1 or 2 crucial search engine optimization tips which will set your site apart when talking of ranking on search sites and selling your services and goods.

Each web design should consider the meta tags that are read by the search engine spiders. Irrespective of what some designers might tell you, meta tags are influential in the way search engines look at your site. Each web page should have its own distinct set of meta tags. These are phrases and terms that are inserted in the HTML of the site that tell the search sites what that specific page is about and how it should be indexed so others can find it when it searched. These are really easy to include in your web design and should preferably be completed before launching the site on the internet. Let us look at the most important meta tags.

The Title tag an important part of search site optimisation and is probably one of the first things the search site spiders will read. This tag is likely to get picked up by search engines and displayed as a consequence header when a visitor finds your site listing on a search engine. This tag also appears as the title that in the blue strip at the very top of your browser.A good web design will contain a short Title tag that includes the keywords you think visitors will use to find your website.

The Description tag acts like a short sales spiel. When your site listing shows up on the results page of a search website, the description tag is what shows in the two lines of text beneath the bold title (the Title tag). These two lines of text need to persuade people who read it to click on the link so they can visit your website. So you've a controlled number of characters in which to try this. Always make sure that your chosen searchable keyword for that page is included in the description tag.

The opinion of plenty of people is to ignore the Keyword tag, because it is no longer utilised by Google, and therefore they feel it's a waste of time. However , Google isn't the only search site out there, and some other search sites do still look at the meta Keywords that've been added to the code of the page. One major piece of guidance is not to stuff your meta keywords tag full of every keyword you think that searchers might use to discover a website like yours. They keywords you add in the meta tags also need to be present inside the content on the page itself. Neglect to do that and you could find that some search sites penalize your internet site's rankings.

Your web designer should also keep under consideration the H Tags that search site spiders read. The H tags (AKA header tags) tell search engine spiders how important the keywords contained in them are to the page. H tags are frequently used as section titles, and should contain any relevant keywords you believe people will use to find your page in the search sites. H tags go from H1 to H6, with H1 being viewed as the most important. The more talented web designers will consider H tags as being an element of the design and will execute the look of those news into the CSS part of the coding so that the titles can easily be changed later whilst retaining the style and size of the font.

Improving your meta tags alone will not necessarily get you good rankings on the search engines, but they will go a ways in making your site stand out to the search websites for the keywords you are targeting, matched against plenty of other competitive sites that haven't been optimized in this fashion.
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