By Aaron S. Robertson
As you know, social media can be a powerful advertising and marketing tool for your business, and a lot of it, save for a little investment in time, is totally free of cost.
Well, according to a variety of data out there on the Internet in the form of surveys and social media metrics, here are the best timeframes for you to post items on your various social media business pages in order to maximize engagement from your audiences.
A big thanks to Roger Fuerstenau of The Benefit Companies. Roger and I participate in a networking group together which meets at Genesis Restaurant over breakfast a couple times a month. Our group was having a great conversation about social media during one of our recent meetings, and Roger helped us conduct some research on this particular topic during that meeting.
Any day of the week: 9am, 1pm, and 3pm
Thursdays and Fridays: Anytime between 1pm-4pm
Saturdays and Sundays: Noon-1pm
The concept is simple: Mondays are usually hectic for everyone at work because they are sifting through e-mails, catching up from the weekend, and setting the agenda for the remainder of the week. Tuesdays tend to be better, but perhaps still a bit chaotic.
By the middle of the week, everyone is caught up for the most part, feeling pretty comfortable with where they’re at, and they generally have more time to browse the Internet and social media. Towards the end of the week, there tends to be significantly more time to peruse, and everyone is eager to end the week and get the heck out of the office. And on Saturdays and Sundays, that narrow one hour stretch between 12pm-1pm represents everyone grabbing lunch somewhere and looking for engagement and entertainment in some form on the Internet.
So experiment with these timeframes when posting items on your social media business pages, and see if you notice an uptick in likes, shares, and comments. The data say you should. Also remember that visuals significantly lead to higher amounts of engagement in their own right, so make use of a variety of photos, videos, and graphics in your posts whenever you can.