After months of doing SEO, do you question why your effort isn't paying off? A lot of factors could be counted in, but one which is just not easily seen by the inexperienced eyes is concealed duplicate content.
As ironic at it sounds, duplicate content isn't always evident. It is because most site owners think that web copy is really the only thing that must be checked for uniqueness. On the contrary meta titles and meta descriptions, that are content in the backend not seen by visitors but by Googlebot, need to be unique as well.
An optimisation professional will help identify duplicate content problems which most of the time slip through the website owner and developer's eyes.
The website must have Google Webmaster Tools set up, as this tool is very helpful in detecting and presenting html errors, including duplicate html titles and meta descriptions.
A tuition website which has a huge selection of tutors, as an illustration, features its individual tutor profile within the website. The tutor profile is important because parents and pupils base their decision on which tutor to select from what they read within the tutor profile. The common tendency for tuition web sites is to create links for each tutor profile, using the title of the link being Tutor Profil 001 to 100. Even if each profile is created uniquely, duplicate content is created by repeating the keyword Tutor on every profile.
Tuition sites can, inadvertently, have over 500 duplicate content depending on the number of tutors they have. This is certainly not good for SEO. But all hope isn't lost. The web site owner can rephrase these numerous URLs and choose keyword-based html titles for each of the profile, without necessarily spamming the keyword.
Web sites with a lot of products must also take note of the same. As an illustration, a business who sells many high end pens might make html links using the word Pen. The word pen being used for the pen 1 to pen 100 is in fact a duplicate content problem as per Google.
Similarly, the web site can turn this dilemma around and cause it to a bonus by altering the html titles into keyword derivatives of the root keyword Pen.
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